Wide Format Online is currently running an ad for an experienced signage executive to spearhead the franchise group’s entry into the signage and wide format printing market.
Kwik Kopy is the leading franchise in the commercial printing industry and like many in that industry, the growth and profitability of the wide format printing sector compared to the offset industry is a tempting sector to break into.
David Bell, CEO of the Kwik Kopy Franchise in Australia told us that many of the franchisees have
|David Bell, CEO of the Kwik Kopy Franchise in Australia|
already made the addition of wide format printing to their printing operations and are doing well by offering this service to existing customers.
He explained that the addition of an experienced executive to spearhead the growth of signage and wide format printing in the overall group was to provide additional guidance and expertise to the franchisees in order to accelerate the profitable growth of signage and wide format product .Asked if the buying power of a big group like Kwik Kopy is a big selling point for franchisees, Bell said that whilst it allowed Kwik Kopy to source good deals on equipment and consumables it was left to the franchisees to choose their preferred supplier. The greatest leverage provided by the Kwik Kopy group is its ability to share collective knowledge and experience among its franchisees.
Asked if the move into signage meant the wider field of neon/LED lighting, engraving/routing, plastic/steel fabrication and signage erection, etc., he said no, This is an area best left to experts. If franchisees needed to provide this service as part of an overall larger customer order we would "order it out."
Once an appointment is made, Wide Format Online will surely keep the industry updated.