Hot on the heels of the expo web site ( http://www.pacprint.com.au/ ) going live, Reed Exhibitions and the PacPrint13 Board have announced the appointment of Melbourne based agency, HIVE , as the design and advertising partner for the event and revealed that the theme for the show, which will run in Melbourne from 21 – 25 May next year alongside the Visual Impact Image Expo (VIIE), will be ‘Think Print. Know Print.’
“As everyone involved in print and graphic communications knows, PacPrint13 is set to be one of the most exciting and comprehensive exhibitions ever held in Australasia for our industry, with more than 300 exhibitors expected at the Melbourne Convention & Exhibition Centre for the show,” said PacPrint13 Chairman, Ian Martin, this week.
“Hive HIVE won the job on the basis of a strong concept which not only addresses both print service providers and associated professionals with it’s ‘Know Print’ angle, but also specifiers like designers, advertising agencies, marketers and other print specifiers with the ‘Think Print’ tagline.”
The idea, says Martin, is to not only use the campaign as a platform to remind PacPrint’s traditional visitor groups about the ‘once in four year’ opportunity to learn about new print and print-related techniques and technologies, together with a whole range of innovations and business services, but to send a clear message to those who make purchasing decisions that print is a key component of the communications mix which not only provides a fundamental springboard for new media, but delvers exceptional results across all areas, from advertising, to packaging, to signage and even printed electronics.
David Motee, Group Account Director for HIVE, says the agency – which was born from a traditional graphic design background some 17 years ago – has always relied on print to help them solve business challenges – and, he says, believes it is as relevant today as it has ever been.
“The ‘Think Print, Know Print’ concept was really a way of not only saying to the print sector that PacPrint is a fantastic opportunity to find out all they can about print and the way it is changing, but to get the message to designers, agencies and other print buyers that they shouldn’t forget just what an effective channel to market it is.
“From a creative point of view, it’s been a very collaborative process with the PacPrint Board, and we hope the fresh, slightly different take on the message will remind everyone just what a powerful and relevant medium print can be and, of course, that PacPrint is the place for everything in print.”
While this PacPrint, more than any previous exhibition, will focus on print’s place in the multi-channel mix, Martin says exhibitors will also be focusing on how to help print service providers deliver the kind of innovation, ‘cut through’, practical outcomes and value for money their customers demand.
“PacPrint is very much an industry-focused exhibition and the ideal opportunity to find out where print is going and to gather the information you need to plan for a successful business future,” Martin says.
“Yet we also know that the show can provide an important platform to promote what is possible with print. PrintEx11 saw a record number of designers, marketers, agencies and other print specifiers visit the show and we look forward to this trend continuing at PacPrint13, building, consolidating and enhancing the reputation of print as a medium which offers proven performance, outstanding experiences, exceptional ROI and strong environmental credentials.”
With advertising statements including ‘Print Drives Traffic’, ‘Print Colours My World’ and ‘Print Packs Punch’, the colourful concepts are sure to create excitement around the show.
“HIVE’s approach captures the excitement of an industry which is evolving and developing in truly remarkable ways in response to a demanding market and the opportunities presented by new media,” Martin says, “Yet it also reinforces the fundamental message that, quite simply, print works.
PacPrint 13
www.pacprint.com.au
