Fastsigns, the international visual communications/sign and graphics franchisor, has unveiled a new branding platform overseas with an updated message: More than fast; more than signs.
SignWave, the Australian franchisor with twenty franchises, is part of the Fastsign network and will have a different branding platform and Helen Spencer, Franchise Development Manager told Wide Format Online that Australia will be announcing their own rebranding at the end of August to communicate to our market the diversity of product and service that they offer.
She said that our marketing tools and infrastructure play an important role in our success, so refining our message to keep it relevant ensures that we stay connected with our customer. A strong and unified brand builds confidence in the market place and creates valuable opportunities for all of our business owners to reach more customers, more often.
In the UK, Garth Allison, UK managing director of Fastsigns said, “We want people to know that while we are fast, more importantly, we provide a wide variety of products, services and comprehensive visual communications solutions to help companies meet their business objectives, we have always known that we are more than fast and more than signs, and we have capabilities and service offers beyond what many realise.”
Fastsigns was founded in 1985 by Gary Salomon and Bob Schanbaum in the USA as “the next day sign and lettering experts”. Now, 27 years and more than 530 locations later, the business concept has grown from just offering banners and vinyl to providing complete visual communications solutions for way-finding, creating business visibility, helping launch new products; everything for meeting the needs of businesses who are trying to have a consistent visual message. Some of the wide range of solutions provided by Fastsigns includes window shades, vehicle graphics, digital signage, exhibits and displays, architectural signs, channel letters and mobile web sites.
SignWave
www.signwave.com.au
