Following an intensive online campaign incorporating a fun Pop Art poster-design competition and intensive communications via LinkedIn, Facebook and Twitter, a higher number of these key target markets is expected at the Sydney Convention & Exhibition Centre for next week’s show...and organisers say they’re ready to welcome them.
“The Pop Art Poster Design promotion has proven exceptionally popular, with more than 160 entries received and many more people involved in voting for their favourite design,” says PrintEx11 Chairman, Mitch Mulligan.
“Together with the ‘Power of Print’ section at www.printex.net.au which contains a wealth of information we’ve put together with the help of numerous partners throughout the industry, we’ve been able to generate plenty of interest in print...and now it’s time to take this to the next stage with our display at the show itself.”
More than 90m2 has been set aside at the show for industry promotion, including a display of entries from the Pop Art Poster competition, a production facility sponsored by Oce where entrants can come and get one of their posters printed at A1 size for free, and a showcase of the very best that print can offer.
Lending their support to the campaign, which was conceived by the PrintEx11 Board and hosts Printing Industries and GAMAA, are organisations including Graphic Arts Services Association of Australia, Australasian Paper Industries Association, Publishers National Environment Bureau, EcoStrategy, the Australian Catalogue Association, Visual Industries Suppliers Association, PrintNZ, Screen Printers & Graphic Imaging Association, Packaging Council of Australia and others, making it one of the most integrated co-operative promotions ever staged in this industry.
“Like most people involved in this industry, all these partners are passionate about print,” says Mulligan, “and, with most of the industry’s leading players under one roof, we believed PrintEx11 was simply too good an opportunity to miss as a platform to promote our industry.
“Designers, marketers and advertisers are left with the critical responsibility of deciding which media to use to best communicate with target markets and, with the rapidly changing media landscape, it’s a more difficult decision than ever before.
“Naturally, new media – online and electronic channels –generate a lot of interest, because of their flexibility, interactivity and, let’s face it, simply the novelty for many businesses. Yet this focus has drawn attention away from media like print, which is one of the most powerful, creative and cost-effective ways to reach target markets, elicit a response and drive demand.
“At PrintEx11, we will be reminding people just how integral print is to every part of our lives and demonstrating just how powerful it can be, giving these key decision makers a chance to reconnect with print, see what’s possible in this flexible and creative medium, and inform themselves about its extraordinary performance and environmental credentials.”
With so much on show, the exhibition is also the perfect opportunity for print service providers to encourage, inspire and educate their clients and prospects, Mulligan adds.
“At PrintEx11, exhibitors will be showcasing the very latest for all sectors of the industry, from traditional print through to digital and variable data printing, packaging and labels, plus all the very latest advances which achieve extraordinary results,” he says.
“Together with the PrintEx11 Forum Series, tackling issues of importance not only for print service providers but all those involved in using print, it’s the ideal chance to show your clients just what print can achieve.”
Printex11
www.printex.net.au
VIIE Show
www.viie.com.au
“The Pop Art Poster Design promotion has proven exceptionally popular, with more than 160 entries received and many more people involved in voting for their favourite design,” says PrintEx11 Chairman, Mitch Mulligan.
“Together with the ‘Power of Print’ section at www.printex.net.au which contains a wealth of information we’ve put together with the help of numerous partners throughout the industry, we’ve been able to generate plenty of interest in print...and now it’s time to take this to the next stage with our display at the show itself.”
More than 90m2 has been set aside at the show for industry promotion, including a display of entries from the Pop Art Poster competition, a production facility sponsored by Oce where entrants can come and get one of their posters printed at A1 size for free, and a showcase of the very best that print can offer.
Lending their support to the campaign, which was conceived by the PrintEx11 Board and hosts Printing Industries and GAMAA, are organisations including Graphic Arts Services Association of Australia, Australasian Paper Industries Association, Publishers National Environment Bureau, EcoStrategy, the Australian Catalogue Association, Visual Industries Suppliers Association, PrintNZ, Screen Printers & Graphic Imaging Association, Packaging Council of Australia and others, making it one of the most integrated co-operative promotions ever staged in this industry.
“Like most people involved in this industry, all these partners are passionate about print,” says Mulligan, “and, with most of the industry’s leading players under one roof, we believed PrintEx11 was simply too good an opportunity to miss as a platform to promote our industry.
“Designers, marketers and advertisers are left with the critical responsibility of deciding which media to use to best communicate with target markets and, with the rapidly changing media landscape, it’s a more difficult decision than ever before.
“Naturally, new media – online and electronic channels –generate a lot of interest, because of their flexibility, interactivity and, let’s face it, simply the novelty for many businesses. Yet this focus has drawn attention away from media like print, which is one of the most powerful, creative and cost-effective ways to reach target markets, elicit a response and drive demand.
“At PrintEx11, we will be reminding people just how integral print is to every part of our lives and demonstrating just how powerful it can be, giving these key decision makers a chance to reconnect with print, see what’s possible in this flexible and creative medium, and inform themselves about its extraordinary performance and environmental credentials.”
With so much on show, the exhibition is also the perfect opportunity for print service providers to encourage, inspire and educate their clients and prospects, Mulligan adds.
“At PrintEx11, exhibitors will be showcasing the very latest for all sectors of the industry, from traditional print through to digital and variable data printing, packaging and labels, plus all the very latest advances which achieve extraordinary results,” he says.
“Together with the PrintEx11 Forum Series, tackling issues of importance not only for print service providers but all those involved in using print, it’s the ideal chance to show your clients just what print can achieve.”
Printex11
www.printex.net.au
VIIE Show
www.viie.com.au
