Sepiax Ink Technology GmbH, European manufacturer and supplier of environmentally friendly, water based resin inks for inkjet printing, have appointed Anitech as their distributors in Australia.
Anitech will be formally launching the Sepiax “aquares” inks at the Visual Impact Image Expo 2010 show in Sydney from the 20th - 22nd September.
Barry Grant, General Manager at Anitech, comments “We were delighted to win the distributorship for Sepiax inks, as we know already that a lot of interest has been shown in these products by Australian printers. The inks fit well with our policy to bring unique and revolutionary new systems and technologies to the Australian market.”
Sepiax confirm that they evaluated a ‘number of serious offers from potentially good partners’ before finally deciding upon Anitech. According to Stewart Partridge, Sepiax’s sales director for the region: “Anitech is a creative distributor, with sound forward vision, an excellent service and distribution network throughout the country and importantly in these times, financially secure – but they also appear very good guys to work with on a personal level. We are looking forward to fully supporting their efforts in Australia.”
While Sepiax inks will work on several printer platforms using Epson printheads, Anitech plan to evaluate options fully before committing to which platform they will launch to the market with Sepiax inks. “Our inks are not ‘plug and play’ inks,” reports Partridge “they have to be correctly installed onto the required printer platform and optimised to give the best and most consistent production results. So we know that it will take a little while for Anitech to complete their tests and make the right decisions. That’s OK – we are coming to Australia for the long term and both Anitech and ourselves want happy customers.”
Since its launch in July 2009 the Sepiax “aquares” ink has attracted much media attention and critical review as an alternative to higher-temperature solutions like HP Latex. Yoong Lee, the Anitech business manager responsible for introducing the product, advises, “This is not just another ink product; this is the start of a new, cleaner and safer direction in digital printing technology. We are pleased to be pioneering its introduction into Australia.”
Click here for the Wide Format Online interview with Stewart Partridge earlier this month.
Anitech
www.anitech.com.au
