HP has announced the winners of the signage industry’s first digital print awards.
The Awards were presented at the HP Digital Print Awards 2010 (Asia Pacific & Japan) – HP Scitex, gala dinner held in conjunction with the 18th Shanghai International Advertising & Sign Technology & Equipment Exhibition in Shanghai.
The inaugural Awards recognise the outstanding achievements and contributions of Print Service Providers (PSPs) in the signage industry across Asia Pacific and Japan. This year’s Awards attracted over 100 entries for the five key categories from across the region.
Winning entries from each category were showcased at HP booth 037 at the 18th Shanghai International Advertising & Sign Technology & Equipment Exhibition from the 8th to 10th July 2010.
New Zealand company Adgraphix was amongst the place getters taking out a bronze award in the Interior Advertising category.
| Category | Winners | Country |
|
| Platinum Award | Caler Factory (Beijing) Pioneer Technology Corporation | China | |
| Best Creative Award | Pearl Graphics | Pakistan |
|
| Transit Graphic | Gold | Caler Factory (Beijing) Pioneer Technology Corporation | China |
| Silver | Pearl Graphics | Pakistan | |
| Bronze | Autostriping India Pvt. Ltd | India | |
| Interior Advertising | Gold | M/S. Print Home | India |
| Silver | Caler Factory (Beijing) Pioneer Technology Corporation | China | |
| Bronze | Adgraphix | New Zealand | |
| Outdoor Advertising | Gold | BJ Feimeng Advertisement Company | China |
| Silver | Q Advertising Co, Ltd | Thailand | |
| Bronze | — Macromedia Digital Imaging Private Limited — JMD Digital Art Xchange Pvt.Ltd |
India | |
| Printing on Rigid Substrates | Gold | PT Dwiputra Magisindo | Indonesia |
| Silver | RPM Technology Co., Ltd | Korea | |
| Bronze | 11 FTC Enterprises, Inc | Philippines | |
| Green Digital Printing | Gold | Decoration Shop | China |
| Silver | Hangzhou Soyang Technology Co., Ltd |
China | |
| Bronze | Studio Printart | India |
Scott Shore Operations Managing Director said, “What a great honour to be the sole Australasian award winner in the inaugural HP Scitex Awards. We are thrilled we took out the bronze award. Ideally gold is the ultimate goal, but given the geographic size of the region from which entries were eligible we are very happy with our achievement. The Awards are a great concept that HP has put together - like companies using like machinery competing for top honours. For companies who have a focus on quality and innovation it is an attractive competition to be judged amongst your peers.”
Adgraphix is in its eleventh year specialising solely in large format digital print. “We have a big focus on quality, reliability and consistency for our customers. As we have grown we have become a loyal customer of HP Scitex. Thanks to our customer Glassons for allowing us to enter their challenging yet awesome design,” concluded Shore.
“We are simply amazed with the high quality of the submissions received. It gives us great pleasure to showcase the most innovative and creative digital print works from the signage industry”, said Alex Lim, Creative Director, Publicis Singapore. ”The winning entries are true works of art that deliver not just on precision and quality but have managed to redefine the basic premise of digital printing in the signage industry through their clever use of substrates, color and creativity”.
“The submissions for the Green Digital Printing category reflect a new dimension to the concept of printing and how it can be interpreted in so many creative ways. Leaders in the signage space are seeing increased demand for a less environmentally impactful approach to printing,” said Edcent Chan, Field Marketing Manager, HP Indigo Press, Hewlett-Packard Asia Pacific Pte Ltd. “HP is focused on providing its customers with solutions that can help them improve the sustainability of their printing, and has invested significantly to ensure its products are leading-edge.”
| New Zealand's Adgraphix entries |
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Winning entries were selected based on the degree of innovation and creativity; marketing appeal; best use of inks & colors; creative print application installation and overall aesthetics in the following five key categories:
— Transit Graphic covers vehicle wraps and fleet graphics.
— Interior Advertising includes point-of-sale materials, interior signage, and floor or wallpaper graphics.
— Outdoor Advertising covers building wraps, billboard signage, floor graphics, backlit signage and textile (flags & banners) graphics.
— Printing on Rigid Substrates includes any decorative printing on rigid substrates such as glass or ceramic or wood.
— Green Digital Printing: this will cover print jobs done with a combination of the following parameters:
— Inks: using dye-based, latex inks, and UV inks.
— Printing Substrates: using environmental-friendly printing materials that are recyclable such as non-PVC-based banner, cotton-based fabrics, recycle paper.
Judging was conducted by a panel of internationally renowned judges from the graphic arts, signage and media industries. They include:
— Alex Lim, Creative Director, Publicis Singapore
— Danny Searle, Chairman and Chief Creative Officer, BBDO Singapore
— Edcent Chan, Field Marketing Manager, HP Indigo Press
HP Australia
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