Fourth quarter performance for the outdoor media industry in 2009 was the strongest of the year with net media revenue reaching $125.9 million compared to $124.6 million for the same period in 2008.
The bounce back helped reduce the fall in full year results from 2008. Overall, the outdoor media sector fell 11.8% in 2009 compared to the previous year. From $453 million to $399 million.
Performance across the categories for the full year was as follows:
| Roadside billboards (25 square metre and over) | $137.3 million |
|
Roadside Other (Street furniture, bus/tram externals, small format) |
$149.5 million |
| Transport (including airports) | $56.7 million |
| Retail | $56.4 million |
OMA Chairman, Steve McCarthy said the industry had been buoyed by the stronger fourth quarter performance.
"In addition to the end of year uplift, most operators are reporting strong sales for the first quarter of 2010, showing signs that the sector is starting to recover from the tough economic conditions of last year," Mr McCarthy said.
Mr McCarthy said the launch of the industry's new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure), this month would further strengthen outdoor's presence in the market.
Outdoor Media Association
www.oma.com.au
