New digital non-woven, textured wall coverings from Neschen.
German media company Neschen AG has teamed up with 150-year old wallpaper pioneer Erfurt & Sohn KG, to introduce a range of non-woven, textured wall coverings that can be custom digitally printed by solvent, eco-solvent, latex or UV processes.
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Erfurt is an interesting company. Its founder, a physicist named Hugo Erfurt, invented the woodchip process and there is even a street named after him in Wuppertal, Germany. For a century-and-a-half, the Erfurt name has been synonymous with paintable wall coverings and now, thanks to Neschen’s coating technology, interior designers, decorators, photographers, corporations and exhibition stand builders can enjoy the unlimited creativity of digital wide-format printing on these eco-friendly materials, that contain zero PVC.
Additionally, owing to the tactile, textured nature of these papers, graphic designers are finding applications for them in book coverings, posters, promotional items and special pages within short-run books. At the recent Viscom 09 exhibition in Duesseldorf, Neschen-Erfurt Digital Wallpaper won the “Innovation in Wide-Format Award.”
“Because of the Neschen coating, up to 30% less ink is used in printing,” says Australian importer Starleaton’s General manager Ben Eaton, “and the results are vibrant and colour-accurate, B1 flame retardant, scratch-resistant and showerproof. When re-decorating, Erfurt wallpaper is dry-strippable.”
Five textured surfaces are available in 750mm x 40 metre rolls and, as with all Starleaton products, local stockholding and support will be available, including an application guide. First shipment arrives December 7th.
Starleaton Digital Solutions
www.starleaton.com.au
