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WOO APAC Forum to highlight OOH growth in the region

oOh!Media CEO Cathy O’Connor and OMA CEO Charmaine Moldrich will join outdoor industry experts at the World Out of Home Organization’s APAC Forum to be held in-person in Kuala Lumpur, Malaysia next month. Organisers say the event will highlight “the increasingly dynamic development of OOH in the region and its immense potential for growth.”

WOO APA ForumSpeaker Montage.jpeg

“A top-level selection of leading media figures in the region, including Sam Balsara, chairman of Madison World and Cathy O'Connor, CEO and managing director of oOh!Media will focus on the world leading capabilities of OOH in the Asia Pacific territories and pinpoint key areas where the medium can maximise its strengths and accelerate future development,” said the World Out of Home Organization (WOO).

“The APAC region has been leading the global recovery from the pandemic and its higher levels of internet usage and smartphone ownership than the world average are providing great potential for expanding the use of DOOH.

“The region has also led the world in innovations such as 3D effects in DOOH, which not only provide stunning visual effects but, with its sophisticated data capabilities and smart OOH, provide linkups with multiple scenarios and ensuring data driven efficiency.”

Experts will analyse progress being made in areas including Audience Metrics, DOOH innovation, Programmatic as part of the Adtech revolution, Creative Technology and also Media Owner Collaboration. 

Confirmed speakers and panellists are (from top left to bottom right in above photo):

•Tom Goddard, President World Out of Home Organization
•Cathy O'Connor, CEO and Managing Director of oOh!Media
•Sam Balsara, Chairman of Madison World
•Agung Prihambodo Marketing Director Alternative Media Group, Indonesia
•Chloe Neo, CEO, Omnicom Media Group (Singapore, Regional Hub) + Chair of the Outernet 2.0 Panel, AAMS
•Charles Parry-Okeden Independent Chairman- Outdoor Media Association Australia
•Jim Liu CEO, BNR Communications and China/Asia Ambassador, WOO
•Nigel Clarkson, Chief Revenue Officer, Hivestack
•Haruki Fujii, General Manager, DOOH Strategy and Sales Dep., dentsu inc., Japan
•Troy Yang, Managing Director of North Asia, Hivestack 
•Srikanth Ramachandran, Founder and Group CEO of Moving Walls
•Remi Roques, General Manager, Broadsign APAC
•Charmaine Moldrich, Outdoor Media Association, Australia
•Franck Vidal, Director, Southeast Asia Sales & Partnerships Vistar Media
•Rachana Lokhande, Board Advisor, IOAA 
•Ichiro T. Jinnai, President, Hivestack Japan representing DSC from Japan
•Melanie Lindquist - Managing Director, Talon Outdoor (APAC)
•Gideon Adey, CEO, GUROOH Ltd and Measurement Consultant for WOO
•Mark Flood,Global Head of OOH at Ipsos 
•Angie Cutter, Founder & Managing Director, TAC Media
•Ben Milne, Head of Out of Home, dentsu International 

Click here for a Forum overview and here for the Forum Preliminary Speaker Programme

CLICK HERE TO REGISTER

Screen Shot 2022 09 28 at 11.58.40 amFor further information: contact Richard Saturley at richard@worldooh.org

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies  - JCDecaux and Clear Channel - as well as Ströer, Pikasso, Global Outdoor, blowUP media, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa  in as well as OOH associations, the OAAA in the US, Alooh from Latin America and the OMA in Australia.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. 

www.worldooh.org