Outdoor media company QMS has reported strong demand for its “3DOOH” product, with new campaigns from Gillette Australia, Michael Hill International, ANZ and AAMI, plus a growing list of other blue-chip marketers lining up to use the 3D creative approach to out of home advertising.
QMS’ 3DOOH uses anamorphic illusion creative design to bring client campaigns to life, providing the illusion of 3D creative.
“As the first-to-market in Australia with this offering, QMS is the only local company with a 3DOOH product that allows for multiple sites and multiple market executions,” QMS said. “It is also delivered as a full-service creative offering for marketers and agencies, with QMS’ in-house creative services team QUBE directly creating campaigns in collaboration with clients and their agencies.”
QMS chief revenue officer Alex Kerley said demand for the 3DOOH product was growing rapidly as the creative opportunity for brands was recognised, with multiple campaigns booked to run later this year and into 2023.
“With 3D creative making waves globally, we’re pleased to offer our own market-leading 3DOOH creative solution that allows clients to leverage the eye-catching creative technique and drive the impact of their campaigns.
“Our talented QUBE team has set the creative benchmark for creative innovation in DOOH, and this end-to-end creative solution is just one example of how we push the boundaries of OOH to deliver real impact and results for our clients.
“Thanks to the growth of DOOH and advances in screen technology, marketers and agencies are keen to use these digital capabilities to their full potential.
“With a network that is 90% digital, we are positioned to offer brands greater cut through, impact and amplification across their campaigns.”
First launched in March with the AFL 2022 footy season kick-off, 3DOOH is now one of the most successful and sought after DOOH creative techniques in Australia.
Nike’s annual Air Max Day in March this year featured the brand’s first 3DOOH campaign in the Shinjuku district of Tokyo.