Global print and graphics software specialist Corel has announced a full rebrand, including a new name: Alludo. Popular products including Corel PaintShop Pro and CorelDRAW will retain their existing brand names.
CorelDRAW Graphics Suite
| Christa Quarles,
“This is a watershed moment for us,” said Christa Quarles, CEO, Alludo. “We’re reimagining the way the world works by not just writing a new chapter, but a whole new playbook. This new playbook reimagines what work feels like—for our customers and ourselves. We believe in working better and living better, and we want our solutions to deliver just that, boldly and intentionally. That’s why we’ve decided it’s time for a new brand.”
With more than 2.5 million paying customer relationships in more than 130 countries, the rebrand leverages a history of more than 35 years, according to a statement from the company. The company’s products include PaintShop Pro, Parallels, CorelDRAW, MindManager and WinZip. These brand names will remain the same.
“It’s impossible to overstate how much the world has changed since Corel was founded in 1985 —and Corel, too, has evolved beyond its original brand with the acquisition of several software brands,” said a press release. “The name Alludo (pronounced ‘ah-LOO-dough’) represents a cohesive identity and is a nod to the company’s purpose: to empower ‘all you do.’ That’s because Alludo's software products have a broad impact that gives knowledge workers freedom and flexibility to work, dream, and live in the best way for them. With this purpose in mind, the company will continue to focus on growth - organically and through mergers and acquisitions.
“Alludo is reimagining the world of work and innovating to make every day easier so its customers—and its employees—have the freedom to devote more time to what matters most. In line with its new vision for what the new world of work needs, it recently gave its employees the freedom to choose where they wanted to work from, and 95% opted for working remotely.
“The Alludo parent brand respects the identity and purpose of its world-renowned sub-brands while tying them more closely together. Now, all employees are united under one brand, no matter what they’re working on or where they are in the world. Customers can expect the same great products and service from the brands they love supporting all they do with renewed energy and thought leadership.”
Ottawa, Canada-based Corel was acquired by private equity giant KKR in 2019.