Insights from the WhatTheyThink June 2017 Printing Industry Survey describe opportunities and challenges print business leaders see for enterprises of all sizes. Trends are in the survey are placed in economic context with an actionable perspective by Dr. Joe Webb and Richard Romano.
Our latest executive report is based on the latest results of the WhatTheyThink print executive survey and was prepared by Dr. Joe Webb and Richard Romano. It details the state of the industry at mid-2017 and looks ahead to what can be expected, economically and technologically, as we head toward 2018.
The foundation of the report is the WhatTheyThink Printing Industry Survey of June 2017. This survey of more than 300 industry executives gauged their current business conditions, top business challenges, and planned investments for 2018. They also described how the volume for offset, color digital, black-and-white digital, and wide-format printing, as well as non-print-based services has changed. The survey also covered several sales, employment, and outsourcing questions, as well as their planned attendance at upcoming industry events and shows.
The report also includes the latest government data on printing industry shipments and establishments, as the general economy. Dr. Webb offers his take on the dynamics of business conditions and their outlook, and Mr. Romano discerns the hot and cold and in-between technology trends emerging in the industry.
The report also includes Dr. Webb’s US printing industry forecast to 2021.
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