Brisbane-based out-of-home advertiser GOA has added another billboard to its digitally-advanced Iconic range. The Spring Hill digital billboard is the first wall-mounted Iconic to be erected by GOA.
Spring Hill is the latest Brisbane suburb to gain an Iconic billboard and its integration into 201 Leichhardt Street’s south-facing facade is a first for GOA and the series.
The innovative design incorporates the use of the existing architectural fins on the building to produce an eye-catching LED lighting feature which illuminates staggered lengths of the wall between fins, creating an “equalizer” effect. The lighting effect changes colour with each creative, highlighting the dominant tone.
GOA MD Chris Tyquin said Spring Hill’s new Iconic site is a testament to the success of the series and speaks to the future of the industry:
“The future of billboards is digital. That’s undisputed,” said Tyquin. “However, it’s GOA that is looking beyond even that to what consumers will want 100 years from now. Nobody knew they needed a smartphone until the iPhone rolled around - that’s what the Iconic series is, a shot in the arm for both the marketplace and the consumer.”
GOA’s Spring Hill site marks the 8th Iconic to be built in Brisbane. It employs the same principles as the rest of the series in Brisbane, featuring luminescent features within the structure, that morph with the artwork and landscaping around the site, all of which adds to the visual amenity of the space.
Family owned and operated, GOA was founded in 1983, focussing on out-of-home advertising, with industry experience dating back to 1959.