“An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge” - colour specialist The Pantone Institute has named Living Coral as its colour of the year for 2019.
"Vibrant, yet mellow, PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” the US-based company said in a press release.
PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerizes the eye and mind. Lying at the centre of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.
"Colour is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral," said Leatrice Eiseman, Executive Director of the Pantone Color Institute. "With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord."
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| Recent Colours of the Year |
For 20 years, Pantone’s Colour of the Year has influenced multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
Pantone Institute experts comb the world each year looking for new colour influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
“Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity,” continues the Pantone press release. “Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.”
