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Océ Colorado Pops Up to Queensland

Brisbane print service providers will be the first to get ‘up close and personal’ with the Océ Colorado next month when Océ Australia brings its Pop Up Showroom to Brisbane on the first stop of a planned multi-city tour.

The two-week event is designed to give decision makers, sales teams and production staff the chance to see the company’s ‘game-changing’ UVgel technology in action. Product and technical specialists will on hand to put their flagship Océ Colorado 1640 through its paces, at a time that suits customers and in a location that is a little out of the ordinary.

“We know how hard it is for people to make time in their schedules to investigate new technologies at a corporate head office or showroom, so rather than expect the market to come to us, we’ve decided to bring the showroom and applications to the market in a convenient, interesting and fun way,” says Jane Cox, Business Development Manager – Graphic Arts for Océ Australia.

Colorado 1640
The Oce Colorado

“At the Océ Colorado Pop Up Showroom, we’ll be opening early and closing late, taking visitors through the technology and running live demonstrations in a real-life environment. We’re even inviting you to bring your own job files in to be printed live, so you can see how much faster the Colorado can print your jobs and just how much you can save.”

The 64”, roll-to-roll Colorado is the first of the company’s printers to use its new UVgel technology, which Cox says brings together the flexibility, colour and vibrance of solvent with the safety and environmental benefits of legacy technolgies. Unique in the space, it offers quite exceptional productivity and economy, creating plenty of interest for both small and large-volume producers.

“We can talk about the Colorado all day and tell you why we believe UVgel is the future of print, but it’s not until you see it in action that you really appreciate the advantages it can offer,” Cox says.

“The Pop Up Showroom gives you the opportunity to produce a range of applications produced on the Colorado, customised to your requests, so you can see for yourself the quality and versatility it offers. We willl have our local team on hand to walk you through the process, break down the impact of the technology and crunch the numbers, to see how it can revolutionise your business.”

With staff on hand morning, noon and night and catering organised for each session, Cox says they hope business owners will not only make an appointment to come in and see the technology themselves, but take the opportunity to bring their whole team in for the event.

On its first outing, the Océ Colorado Pop Up Showroom will be popping up in Brisbane from July 16 – 27. Keep an eye out for the location to be revealed. All are welcome, but reservations are essential. Email to reserve an appointment at a time that suits you and your team.

Oce Australia


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