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3M Digital Signage, Prime Digital Media and Telstra to provide digital signage solution

3M Digital Signage, Australian digital content specialist Prime Digital Media (PDM) and telecommunications company Telstra Corp., announced the launch of a subscription-based, digital-retail media solution that marks one of the largest rollouts of digital signage ever deployed in Australia and New Zealand.

Electronics goods retailer Retravision, recently concluded a successful four-store trial of Telstra’s new digital retail media solution, which allows distribution of content, such as advertising and product information, as well as staff training and corporate communications to any number of select store locations simultaneously. The content is transmitted over Telstra’s IP network from a central management location using 3M Digital Signage content management and monitoring software.

Retravision has entered into a long-term agreement with PDM to expand the service to 105 stores and 5,000 screens by March, with a planned rollout for over 400 stores across Australia and New Zealand in 2007-2008.

PDM will create, produce and schedule transmission of the content over Telstra’s IP network from a central management location using 3M Digital Signage content management and monitoring software.

“This end-to-end managed service will deliver strong business results for both retailers and advertisers by engaging consumers as they are making purchase decisions,” said David Reynolds-Gooch, business manager, 3M Digital Signage.

Telstra’s service provides easy entry for businesses eager to take advantage of the benefits digital signage has to offer.

Michael Harms, CEO, Prime Digital Media, said consumers are looking for relevant, targeted in-store messaging.

“One of the great strengths of digital signage is that it ensures marketers a very receptive audience at the final moment of retail truth,” said Harms. “This makes in-store networks the perfect compliment to traditional mainstream media campaigns."

3M Australia Pty Ltd
www.3m.com.au