"A bit less formal, a lot more lively with links to our heritage and a nod to the future", says Ursula M. Burns, president, Xerox.
"Our brand is one of our most prized assets and the value it brings to our business is immeasurable. Our customers, our employees, and our shareholders connect the most with what the brand stands for--quality, innovation, customer-focus and a values-rich culture. Today, we're strengthening all our attributes and giving our brand a contemporary look that is more relevant for business today--a bit less formal, a lot more lively with links to our heritage and a nod to the future."
"We have transformed Xerox into a business that connects closely with customers in a content-rich digital marketplace," said Anne M. Mulcahy, Xerox chairman and CEO. "Our new brand reflects who we are, the markets we serve, and the innovation that differentiates us in our industry. We have expanded into new markets, created new businesses, acquired new capabilities, developed technologies that launched new industries-- all to ensure we make it easier, faster, and less costly for our customers to share information."
Xerox Australia
www.fujixerox.com.au
