Leaf has announced a new brand identity that dynamically expresses its role as a fully integrated digital camera system vendor. Leaf's new brand identity encompasses all visual elements, from a new logo and avatar, to a stunning web site that showcases Leaf products and the work of professional photographers who use these solutions.
Dov Kalinski, General Manager of Leaf comments: Behind the new branding is our core message that Leaf is the best technological partner to support our customers' creative work. This is best reflected in our new slogan, 'our science – your art'. Our integrated digital photography solutions are technically advanced and innovative, yet intuitive and easy to use. Photographers are free to concentrate on what's really important to them – expressing their creative vision and getting winning shots."
Leaf's messaging will also emphasize that users of Leaf solutions can also work seamlessly connectivity with 3rd party - leading software vendors like Apple, Adobe and other digital asset management software.
The bold visual style of Leaf's logo and the sleek, minimalist look of the new web site reflect a unique blend of technology and creative aesthetics. "Black is the new Leaf signature color and the use of black at our web site offers a dramatic backdrop for displaying the beautiful images that our customers are creating with Leaf's digital products," explains Mr. Kalinski. "We also want to emphasize that our technology puts photographers at center stage, by working seamlessly in the background to support their vision, so that they only need to think about creating perfect shots."
Leaf has finalized a full line of marketing collateral and sales tools. The newly designed Leaf web site will launch in October. The site will feature not only a new benchmark in design, but enhanced navigation and interactive elements, including a 3D section for virtual interactivity with the Leaf products. A new gallery for Leaf Photographers will be equipped with a loupe-tool style close up option to view the Leaf image in every detail.
