HP has announced upgrades, certifications and workflow solutions for its large-format sign and display portfolio.
In recent years, many large-format print shops have transformed their business models, offering new high-value applications and seeking to avoid commoditisation. This transformation has been driven by technology advances that help printing companies move beyond sign and display to a diverse range of applications. No matter the market, clients increasingly demand high-quality output with faster turnaround times, requiring printing companies to embrace the flexibility and versatility of digital to remain successful.
“Large-format printing companies are working in a changing marketplace, challenging them to step outside of their application comfort zone to meet client demand,” said Zoran Novakovic, country manager, Sign and Display, South Pacific. “HP is introducing a variety of new offerings to help our customers meet production demands, while also empowering them to confidently move into high-value markets, such as retail, interior décor and fleet graphics.”
New varnish ink for HP Scitex Enhanced Color Pack
Helping printing companies create high-value retail and corrugated applications to help boost their bottom line, the HP FB225 Scitex Varnish Ink is the latest ink option introduced for the HP Scitex FB7500/7600 Enhanced Color Pack.(1)
The new ink allows HP Scitex FB7500/FB7600 Industrial Press owners to add spot or full varnish, create embossed text and images, as well as expand the colour gamut.(2) Additionally, the integrated varnish ink helps protect against rubbing, scratches and water damage while creating cost and workflow efficiencies.(3) The HP FB225 Varnish Scitex Ink is expected to be available worldwide on November 1.(4)
Enhancements, certifications for higher-value Latex applications
Helping printing companies capture share of the growing custom wall décor market, the HP WallArt Solution now includes a feature to create canvas projects.(5) This easy-to-use, cloud-based web service provides print-ready files and step-by-step installation instructions, allowing printing companies to design themselves or work with customers through the cloud to produce customised interior décor applications, including mounted canvas prints and wallcoverings.
The 3M™ MCS™ Warranty, widely recognised as the industry’s most comprehensive finished graphics warranty, is now available for HP Latex 881 Inks and the HP Latex 3000 Printer when using approved 3M films.(6) Combining the quality and flexibility of HP Latex Inks with the 3M™ MCS™ Warranty, which covers fading, cracking and peeling, the new offering helps printing companies secure business with discerning vehicle and fleet graphics customers without paying a premium for specialty inks.
Additionally, HP is introducing two new canvas substrates, HP Premium Satin Canvas and HP Everyday Satin Canvas, producing vivid colours, sharp details and broadening the colour gamut. Ideal for interior décor and fine art applications, both canvas substrates are easy to handle for fast post-production finishing. For retail signage and backlit displays, the new heavyweight HP Backlit Polyester Film achieves vibrant colours and denser blacks with better scratch resistance, as well as improved durability than previous backlit solutions. Designed for HP Latex printers, these expanded media options are now available worldwide through licensing partner Brand Management Group.
New workflow offerings for seamless, end-to-end production
Increasing production efficiencies, the HP SmartStream Production Analyzer 2.0 for HP Scitex Industrial Presses includes improvements to the job dashboard and job summary report, as well as the ability to set productivity targets. With a more detailed dashboard interface, operators can record notes, giving production managers a complete picture of job production. Additionally, the job report summary groups all related projects together to be viewed and exported to management information systems software for further analysis.
Compatible with HP Latex and Scitex printers and presses, the HP Scitex Caldera GrandRIP+ Software solution now includes EasyMedia Module, Caldera’s integrated International Color Consortium (ICC) profile builder based on Xrite i1Prism V2 technology. Caldera EasyMEDIA allows users to create ICC profiles, creating a smoother workflow with enhanced colour consistency across output.
HP Australia
www.hp.com/go/signanddisplay
