PaperlinX will merge its Australian operations into one company – ‘Spicers’. Spicers Paper, Dalton and iMedia will move to the new Spicers brand.
“Rebranding to the name “Spicers” is a practical response to unifying the brand globally and making it more contemporary and relevant to the future direction of our business”, said Andy Preece, General Manager, Spicers Australia.
Spicers was selected as the Australian company name as it is well recognised both locally and overseas, and aligns well to similar initiatives being undertaken in New Zealand, USA, Canada and Asia.
The move to the new brand “Spicers” and not “Spicers Paper” signifies a continued commitment to the Company’s core paper division whilst recognising the changing nature of the industry and allows the Company to develop emerging business strategies.
“The new logo embodies partnership and diversification,” said Edward Stephenson, Marketing Manager Spicers. “Our spirit of collaboration is evident in the symbol, where the two mirrored forms unite around a subtle ‘S’. Our diverse business streams are represented by the flowing forms that stem from a common centre point. This really is a brand reflecting our aspirations as a business and for our industry in general,” said Edward.
Spicers is committed to being a trusted and dependable partner that delivers a wealth of knowledge, innovation and capability to create outstanding results for customers.
Spicers will continue to offer a broad range of business streams to support customers’ needs. These include; commercial print products, sign and display, label and packaging materials, industrial packaging, graphic supplies and logistic services.
“Moving forward with a united vision as one company will provide greater simplicity and clarity for our customers, our suppliers and our team. It will make interacting with our business easier and more efficient for our customers and that is what we want to achieve with this change”, said Andy Preece.
Spicers
www.spicers.com.au
