HP today announced that the 2nd HP Digital Print Awards 2011 (Asia Pacific & Japan) – HP Scitex is open for submissions.
The HP Digital Print Awards was founded last year to recognise the outstanding achievements and contributions of Print Service Providers (PSPs) in the signage industry across Asia Pacific and Japan. The annual Awards dinner, where winning entries will be showcased, is being held in conjunction with the 19th Shanghai Int’l Ad & Sign Technology & Equipment Exhibition in Shanghai, China on 6 July 2011.
“The HP Digital Print Awards – HP Scitex competition that was launched last year was a major success for us as we received more than 100 stunning entries from across the region,” said Martin Carballo, Director, HP Scitex – Graphic Solutions Business, Imaging and Printing Group, Hewlett-Packard Asia Pacific and Japan.”We hope that through the annual Awards we can help to inspire other PSPs in the signage industry to break new frontiers in digital printing excellence and respond to their client’s brief in new and exciting creative ways.”
The Awards will only be open to companies from across Asia Pacific and Japan for entries that are printed by HP Scitex Large-format printers. HP Digital Print Awards 2011 (Asia Pacific & Japan) – HP Scitex will have five key categories:
— Transit Graphic covers vehicle wraps and fleet graphics.
— Interior Decoration includes interior decoration signage and graphics, floor or wallpaper graphics and any decorative printing on rigid substances (ie: glass, ceramic or wood).
— Outdoor Advertising covers building wraps, billboard signage, floor graphics, backlit signage and textile (flags & banners) graphics. Any graphics with flexible applications done outdoors will also be subjected to the same category.
— POP Advertising includes point-of-sale materials and any graphics with flexible applications that are done for purchase point.
— Green Digital Printing: this will cover print jobs done with a combination of the following parameters:
— Inks using dye-based, latex inks, and UV inks.
— Printing Substrates using environmental-friendly printing materials that are recyclable such as non-PVC-based banner, cotton-based fabrics, recycle paper.
“Winning the Platinum Award at the HP Digital Print Awards 2010 (Asia Pacific & Japan) – HP Scitex has played an integral role in helping us to clinch the bid for the 2010 Guangzhou Asian Games in China. The Award also serves to recognise the high-level quality digital print works and efficient professional services that Caler provides to its customers,” said Qin Xue Qing, VIP Clients Director, Caler Factory. “The Award has certainly given us more opportunities to establish long-term partnerships and achieve win-win relationships with our customers.”
Each category will have three winners – Gold, Silver and Bronze. A total of 17 Awards will be given out across the five categories. This includes a Platinum Award for one overall winner and a “Best Creative Design” award from across all the five categories.
A comprehensive judging process will operate for the Awards and once submissions have been received, a panel of internationally renowned judges from the graphics arts and signage industries will evaluate each
entry. Key judging criteria that the judges will look out for are Creativity, Appearance, Marketing Appeal, Best Use of Inks & Colours and Client Satisfaction.
The submissions for the HP Scitex Asia Pacific and Japan Digital Print Awards are open now and will close on 20 May 2011. This year’s nominees will be notified by 20 June 2011 and the results will be officially announced during the Gala Dinner on 6 July 2011 at Shanghai Exhibition.
For more information or to request for a submission form, please contact your local HP Scitex sales manager, authorised dealer respectively or alternatively you can email lfp-apsales@hp.com. This award is only applicable for submissions that are printed by HP Scitex Large format printers
HP Australia
www.hp.com.au/graphic-arts
