EFI Australia and iMedia have announced a new agreement under which iMedia will distribute the EFI VUTEk range of superwide and grand format digital printers in Australia.
Under the agreement, IMedia will distribute VUTEk printers as well as the inks, parts, consumables, accessories and upgrades, and provide customer and technical support including installation and training.
According to Anthony Parnemann, EFI’s regional manager, south-east Asia, the new appointment does not affect its partnership with DES, who will continue to distribute EFI’s VUTEk printers, along with EFI’s Rastek and Jetrion® inkjet printers, and colour proofing software. “Our strong relationship with DES will continue, but the addition of IMEDIA will allow us to increase the number of touch points in a rapidly expanding market,” says Parnemann.
EFI is a world leader in digital imaging and print management solutions for commercial, packaging, in-plant and specialty printers worldwide. IMEDIA, who is already a distributor of EFI’s Rastek™ range of inkjet printers, is the wideformat specialist division of PaperlinX, the diversified global merchanting business with extensive national sales, support, warehouse and distribution facilities.
IMEDIA’s extensive range of media and substrates, including the new dtec range, will broaden the application opportunities for EFI’s VUTEk range of printers and open up both IMEDIA and PaperlinX customers to new business opportunities in the rapidly growing wideformat graphics segment.
Chris Lewis-Williams, IMEDIA Group manager for PaperlinX says “We identified EFI’s VUTEk brand as an opportunity for IMEDIA to bring one of the world’s premier graphics production printers to our commercial print customers. Our customers need robust, fast, high resolution print devices – the VUTEk product range gives us that.”
"We're excited to enter into this distribution agreement with IMedia. They have successfully sold EFI’s Rastek range of flatbed devices for some time, and we are confident that the natural synergy between large commercial print and screen print companies serviced by IMEDIA and the push by these companies to expand into new markets such as wide and grand format graphics production will prove a success," says Simon Trytell, inkjet sales development manager for EFI Australia. "Printers are looking for ways to distinguish themselves and offer their clients more diversified products and services. Now we can reach those companies through a broader network."
Lewis-Williams from IMEDIA says it is an exciting time for both companies with the first VUTEk sold by the company, a QS3220, already on the water with installation due in early March.
iMedia
www.imedia.com.au
