Melbourne’s Magnify Media has installed its second HP Scitex FB7500 twelve months after its first machine was commissioned.
Managing Director John Duplock said, “We didn’t expect to put a second machine in that quickly, but we have literally been overwhelmed by customer demand and we’ve got worked lined up on the existing FB7500. It’s incredible how successful it has been for us”.
Since the installation of the company’s first HP Scitex FB7500 in October last year, Duplock reports that turnover has almost doubled. “That’s how massive the impact this machine has had on the business,” said Duplock from his Richmond office.
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| John Duplock (left) and Shane Lucas |
Duplock believes the work he and his sales team did to educate the market about the benefits of digital screenprinting versus traditional methods has contributed to the phenomenal intake of business for the HP Scitex FB7500.
“When we installed our HP Scitex Turbojet four years ago we worked tirelessly to educate our clients about the benefits of a digital print platform. That groundwork has paid off handsomely as now our clients don’t want their signage produced any other way. It took us about 18 months to get a second shift on the Turbojet. Comparatively it took us less than 12 months to run three shifts on the FB7500”.
He continued. “Growth has come directly from existing customers. All we have to do is get them in front of the HP Scitex FB7500 and we’ve won them over. The quality of the print achievable is vastly superior to traditional screenprinting. No one wants that coarse dot, rosette finish, out of register look that you get with traditional screenprinting. We are producing high quality work in six colours, not four, with better registration. And we’re delivering jobs faster and more economically. HP has really hit the mark with this machine”.
Magnify Media uses the HP Scitex FB7500 for all its direct to board and double-sided work. “We didn’t have the capability to produce double-sided work before so the FB7500 has delivered an entire new revenue stream. We are indenting 15 tonnes of art paper at a time and outputting tonnes and tonnes of coreflute”.
The second HP Scitex FB7500, which was commissioned this week, was flown in because Duplock didn’t want to wait the eight weeks it would take to ship the machine. “We’ve got so much work to throw at this new machine that it was more cost effective to pay a premium to fly it in and get it up and running straight away”.
The company is also poised to take receipt of its second HP Scitex Turbojet before Christmas, a machine that Duplock said is “still one of the most amazing pieces of technology I’ve ever seen, a brilliant machine”. And in January the company will commission two new machines, an HP Scitex FB700 and FB500, making Magnify Media one of the largest digital printers in the Asia Pacific.
Given the company started in 2002 with a single HP Designjet operating out of Duplock’s home, Magnify Media’s evolution is an inspiring success story, said Shane Lucas, Director, HP Graphic Arts South Pacific. “Magnify Media has really paved the way in the digital screenprinting market. The fact the company is in a position to put in a second FB7500 twelve months after the installation of the first is proof positive that a digital platform is a competitive and profitable solution”.
In conclusion Duplock said, “We’ve never lost that small business mentality of giving the best service to our customers, we’re old school. Even though we are not a small business any longer relationships are central to everything we do. That’s something HP understands also and we have an excellent working relationship”.
Magnify Media
www.magnifymedia.com.au
HP Graphic Arts Solutions
www.hp.com/go/graphic-arts
