PrintEx11, the premier Australian exhibition for print and graphic communications to be held in Sydney in May next year, has unveiled a new logo and graphic identity.
The exhibition’s organisers say the new identity communicates important messages to marketers and advertisers, agencies and corporate print buyers, and the industry itself.
The new look, developed by Sydney based agency JUUCE, focuses on the well-known fundamentals of print – ink and paper – to produce a strong and flexible design that can be easily adapted to the myriad areas print now covers.
“As complex and technically oriented as print can be these days, one thing has remained a constant of the industry since its inception – paper and ink,” says JUUCE creative director, George Ihring.
“Papers, inks and the process of their union have been through tremendous change and innovation since Gutenberg’s time – and, indeed, print today covers a wide range of processes to produce images on an even wider range of substrates – but the basic aims remain the same.”
The PrintEx11 exhibition logo stems from these basic principles.
The new logo is a ‘three-dimensional’ rendering of the exhibition title, suggesting the medium of paper. This style is echoed through various icons created for specific target markets.
“This flexible illustrative style can be applied to almost any medium and any application, from ads and signage, to direct mail,” Ihring explains.
JUUCE makes the most of the communicative power of colour in the PrintEx11 graphic identity, choosing a solid, bright orange for the primary logo and branding to keep it bold, simple and consistent. Other bright shades have been selected to communicate to sub-sectors of the industry, with separate colours chosen for Design, Printing and Packaging.
The logo is complemented by a strapline, “ThINK Print & Design” – a reminder to designers, agencies, retailers, corporate and other print buyers that print is a vital component of the communications mix.
“In today’s multi-channel world, it’s easy to overlook print, but research and buyer behaviour continues to demonstrate that print is a vital and effective channel which should not be ignored in the marketing mix,” says PrintEx11 Chairman, Mitch Mulligan.
“The power of print is in its versatility and cost-effectiveness, its perception as a credible and welcome medium, its physical nature which gives it a tactile appeal, and its extraordinary effectiveness in communicating, inspiring, shaping ideas and driving behaviour.
“And, as well as the exciting options it provides – which will be fully showcased at PrintEx11 – print is one of the most cost-effective and sustainable options for many applications, putting it at the forefront of media choices for savvy marketers,” he adds.
PrintEx11 will be held at the Sydney Convention & Exhibition Centre from 4 - 6 May 2011.
PrintEX11
www.printex.net.au
