Imagine Photographics in Mosgiel, outside of Dunedin, is the first customer in the South Pacific to install the new HP Scitex LX800.
Officially released at Ipex this week, the new HP Scitex LX800 is the largest printer in the HP Latex inks technologies range at 3.2 metres.
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| Darcy Schack, Managing Director Imagine Photographics and his business partner Phillip Amende |
Even before its release there has been worldwide interest around this printer. “The new HP Scitex LX800 delivers on customers demands for a larger format printer with HP Latex ink technology,” said Shane Lucas, Director HP Graphic Arts South Pacific. “We are very excited about this 3.2 metre addition to the HP Latex inks printer range as it meets the direct needs of our customers providing greater production flexibility and a green solution for a wider gamut of commercial and industrial signage applications”.
Imagine Photographics in Mosgiel, outside of Dunedin, is the first customer in the South Pacific to install the new HP Scitex LX800, which it purchased through HP channel partner Jenrite.
Darcy Schack Managing Director Imagine Photographics and his business partner Phillip Amende were impressed with the machine’s size and its green credentials, a strong selling point for the company.
“First and foremost this printer has a sound environmental proposition which is extremely important to our company’s philosophy and to our clients. The printer’s 3.2m wide capacity means we can produce outdoor billboards and other signage on a green platform which is fantastic,” said Darcy.
Imagine Photographics is a photography company specialising in aerial and commercial photography and prints. Darcy said the motivation for the company to purchase the HP Scitex LX800 was largely influenced by a rise in requests from its clients for an environmentally responsible print solution for wider formats.
“We’d been looking at the HP Latex inks technology and its environmental credentials, but we really wanted a machine that could produce billboards. Now we have it,” said Darcy.
The company also operates a number of HP Designjet Z3200 large format printers. “The HP Designjet Z3200 series printers use aqueous inks so the shift to the Scitex machine with Latex inks isn’t that much of a diversion for us.”
The HP Scitex LX800 printer has been installed and Darcy said, “It’s printing already and is the most perfect machine we have ever used, we love it. We can produce billboards, fast, and with a quality that meets the expectations of our clients. With photography you can’t compromise on the quality of the print and the authenticity of colours. The HP Scitex LX800 delivers on all counts”.
As the largest, most productive HP Latex Ink device to date, the HP Scitex LX800 Printer sets a new image-quality standard for the industrial large-format market. It features roll-to-free fall, roll-to-collector and dual-roll (up to two 1.52-m rolls) capabilities. The LX800 also produces high-quality output with 1,200 dpi resolution at production speeds up to 88 m²/hr for outdoor billboards and 45 m²/hr for indoor applications.
In conclusion Darcy said, “You look at the other heavy solvent machines in the market and you really can’t work in the same room with them because of the odour. The HP Scitex Latex machine is the only printer in this size range that has green credentials. We knew we could move this machine in and start printing straight away and that’s exactly what we’ve done.”
HP Australia
www.hp.com/go/graphic-arts
