Ipex 2010 - HP introduce the first Scitex Latex machines

HP introduces new digital presses, large-format printers, workflow software and finishing solutions.

On the opening day of Ipex 2010, HP has announced the expansion of its graphic arts portfolio to help its customers print top-quality, high-value materials and capture a larger share of a $124 billion global digital printing market.

Delivering on its strategy to drive the analog-to-digital print transformation, HP introduced digital presses, large-format printers, finishing and workflow solutions, services, and business-development programs, while also announcing significant progress in reducing the environmental impact of printing.

The company’s broad portfolio helps print service providers grow their businesses through new high-value digital applications ranging from publishing and transpromotional statements to marketing collateral, packaging and large-format signage.

HP is demonstrating its new solutions at Ipex 2010, the major graphic arts tradeshow of the year. HP has the largest stand and display of digital printing technologies at the show, including a simulated production floor and customer presentations that showcase HP’s extensive range of real-world applications.

Highlights include:

• the HP T200 Color Inkjet Web Press, the company’s first extension to the high-volume inkjet portfolio, which offers a lower-cost(2) and smaller, 20-inch solution for print service providers seeking to adopt full-color inkjet web printing
• the HP Indigo 7500 Digital Press, a top-of-the-line, highly automated press designed to replace small and midsize offset presses for high-quality color applications such as photo books, marketing collateral and personalized direct mail
• the entry-level HP Indigo 3550 Digital Press that offers proven HP Indigo quality at a more affordable price
• four new HP Scitex large-format printers, including the first HP Scitex systems to offer odorless HP Latex Inks and two UV-curable printers, significantly reducing environmental impact compared to solvent inks while also delivering superior quality for high-profit signage applications. For the high-volume sign and display market, HP’s newest TJ-series UV printer, the HP Scitex TJ8600, features full and selective gloss print modes with exceptional quality and new HP TJ210 Scitex Inks. It supports an expanded range of applications, including most fleet graphics and point-of-purchase applications, due to higher elongation, improved flexibility and reduced odor compared to HP TJ200 Scitex Inks. An upgrade kit – including hardware, software, on-site installation and training – will be available for existing owners of HP Scitex TJ8500/8550 Printers.
• the HP Designjet Z5200 Printer for copy shops, quick-printing firms and other small commercial print businesses interested in entering the large-format market
• new HP SmartStream workflow solutions and a range of finishing systems from HP and its partners, which improve productivity by up to 20 percent for commercial print jobs
• the HP Color Print Module, available for the first time in the new Pitney Bowes Envelope Messaging System, for high-value direct mail with color text and graphics personalization 

The new FB500 introduces white-ink to this low-volume machine. The 1.6m-wide machine can handle 6.4cm-thick media and offers an optional roll-to-roll kit.

“In the last year, the industry experienced double-digit percent growth for digital color production pages, while analog pages declined,”(3) said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “This is a clear sign that the market has shifted, as print service providers and other graphic arts professionals are moving to digital systems so they can produce more targeted and creative materials while also improving quality and productivity.”

To help customers achieve maximum reliability and stability across all their digital printing systems, HP has created a new Graphics Solutions Services Organization, which extends the expertise of HP services engineers worldwide to all graphic arts customers.

HP also expanded its Print Care offerings to support a broader range of product lines. Print Care is a set of tools and services that anticipate technical issues and provide performance information to help customers maintain uptime and smooth operations. Features include enhanced diagnostics and guidance tools, remote assistance and production information.

HP’s announcements at Ipex build on the company’s success at the drupa 2008 industry tradeshow, where HP introduced an extensive range of presses and solutions. These introductions over the last two years have helped its customers grow in the midst of an industry downturn. For example, HP has installed more than 350 of its flagship HP Indigo 7000 digital presses and added the new HP Indigo W7200 model for photo specialty applications.

HP Australia
www.hp.com.au/graphicarts