HP has announced it will unveil the latest additions to its portfolio of digital colour printing solutions at IPEX 2010, May 18-25 in Birmingham, England, where HP will have the largest booth at the show.
In booth 12-AB150, measuring 3000m2, HP will feature a “production floor” where simulated customer environments can print a range of applications – from publications and personalised marketing materials to large format signage and photo specialty processes. The four production zones will represent the key growth areas for print service providers and other graphics professionals and include solutions that:
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Respond to customer needs through profitable, short-run printing with technologies such as the HP Indigo 7000 Digital Press Series that help commercial printers deliver what their customers need, when they need it, with more value and less waste.
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Transform direct marketing materials into revenue generators with powerful solutions that create dynamic, profit-building integrated campaigns driven by variable-data printing that is cost effective and generates three times greater response rates.
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Cost-effectively produce medium- and short-run publications and “books of one” to extend the power of the digital revolution with technologies including HP Inkjet High-Speed Production Solutions
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Deliver high-value pages in the photo specialty space that generate incremental high-profit results and provide consumers new ways to capture and share special memories through photos.
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Provide the high-quality labels that end-users demand while increasing productivity and reducing costs for label converters.
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Create impressive and high-impact large-format campaigns with innovative, end-to-end large-format printing solutions.
Visitors also will experience the unlimited possibilities of digital print through a series of HP kiosks:
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Voice of the Customer Kiosks will include 32 customers presenting how they have used HP digital printing technologies to transform their businesses.
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Application Kiosks will highlight the most innovative and effective customer applications across the entire HP digital printing portfolio.
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Business Enabler Kiosks will provide details on HP Financial Services, training and integration information, and advice to help customers succeed with HP.
The HP booth also will feature moderated customer panels, regional presentations and keynote speakers. A media event on May 18 will include new products and solutions across HP’s broad portfolio of digital printing systems.
More information about HP at IPEX 2010 is available at HP Graphic Arts Twitter feed http://twitter.com/HPgraphicarts.
For more information about HP Graphic Arts visit www.hp.com/go/graphicarts
