Sydney based offset printers, Oxford Printing & Promotions, recently took delivery of their new Roland Soljet Pro III XC-540MT printer with metallic ink.
The XC-540MT, featuring the world’s first eco-solvent metallic ink, was launched at the Visual Impact Image Expo in October 2009. The new metallic ink has generated a huge amount of interest since its release, with Roland DG selling the first XC-540MT only 10 minutes into the show. “The metallic solution offered by the XC-540MT has been well received by the market and customers who have purchased the product have been very impressed at the results the metallic ink produces” said John Wall, Roland DG Sales & Marketing Manager, “we are pleased that Oxford Printing has accepted the Metallic Ink technology as part of their offering to their customers”.
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| From left to right: Don O'hara (Oxford Printing), Alana Rojahn (Roland DG), Andre De Waele (Oxford Printing) |
Established in 1989, Oxford Printing is a progressive company, leading the way in Offset, Digital, Large format and Promotional merchandise markets. Oxford is now offering it’s clients the total solution to their marketing campaigns, “we have invested in up to the minute technology, state of the art equipment and key industry people to help us maintain the edge required to succeed” said Andre De Waele, General Manager of Oxford Printing.
Looking to add value and enhance their range of specialised services, Oxford approached Roland DG to explore the options available in wide format.
Initially purchasing the Roland XJ-640 production printer for signage and banner work, Oxford took a further step and invested in the XC-540MT for its print & cut feature and of course the metallic ink offering. “To have the ability to deliver specialised short run print & cut, metallic jobs is excellent,” said Andre. “Instead of having to produce plates and offset and foil, we can now deliver short run print & cut metallic jobs on demand. If a customer wants one metallic poster, they can have it!”
Oxford took delivery of the XC-540MT in mid February 2010, and it didn’t take long for the jobs to come in. “They are both running day and night at present for a large campaign we have won” said Andre in late February. “We are confident that offering this specialised service will help us to attract more jobs and ultimately add value to our business.”
As the market for wide format and digital print continues to grow, there will no doubt be more offset printers like Oxford investing in these innovative technologies.
Oxford Printing & Promotions
www.oxfordprinting.com.au
Roland DG Australia
www.rolanddg.com.au
