HP announced at the opening that it has successfully shipped more than 100 HP Designjet L65500 printers since its launch in February 2009.
The HP Designjet L65500 was the first printer to feature HP Latex Printing Technologies that are designed to reduce the environmental impact of printing. Additionally, the company also unveiled customer oriented initiatives to bolster its digital print solution offerings and infrastructure for the signage industry in Asia Pacific.
In a report published by Pira International Ltd1, it states that Digital printed signage output in Asia will account for 38% of global digital printed signage. The value of the printed signage market in Asia (APJ) will grow from €6,872.77M in 2008 to €11,789.25M by 2013 - an 11.4% CAGR2. “The initiatives being unveiled are aligned with our long term strategy of expansion to capture the industry growth opportunities. And additionally, to further strengthen our industry leading position.”, said Martin Carballo, Director, HP Scitex – Graphic Solutions Business, Imaging and Printing Group, Hewlett-Packard Asia Pacific and Japan.
 |
| Martin Carballo |
Key highlights of yesterday’s announcement at the HP Scitex Regional Solution Centre in Hong Kong include:
Industry’s first Media Testing Facility for Asia Pacific & Japan in the expanded HP Scitex Regional Solution Centre: The newly expanded Centre which is double the size of the previous solutions centre, at 9,500 square feet, will allow HP to better serve the evolving needs of Print Service Providers (PSPs) in the signage industry.
Key features PSPs can look forward to include a comprehensive range of HP Scitex solutions, specialized training curriculum for engineers and machine operators, solution testing, seminars for PSPs and the industry’s first Media Testing Facility for Asia Pacific & Japan located within the Centre. The Facility will allow HP to find cost-effective media solutions for PSPs, and also to open up new applications to help PSPs grow their business. The expansion of the Centre as well as the establishment of the Media testing facility is part of HP’s commitment to enhancing the total customer experience.
HP Digital Print Awards 2010 (Asia Pacific & Japan) – HP Scitex: The inaugural HP Digital Print Awards 2010 (Asia Pacific & Japan) – HP Scitex provides a platform for PSPs in the signage industry to showcase their digitally printed signage and latest technological advancements. Signage PSPs across Asia Pacific & Japan will be recognized for outstanding achievements and contributions, serving as an inspiration to all PSPs. For more information, please refer to the HP Digital Print Awards 2010 (Asia Pacific & Japan) – HP Scitex release dated 25 February 2010.
HP’s Alliance Solutions Program: A differentiated value proposition launched by HP that allows signage PSPs to access HP’s unrivalled digital print alliance eco-system. This alliance offers a truly integrated and best-in-class solutions jointly developed by HP and the world’s leading pre press, workflow and finishing companies. Key benefits that PSPs can look forward to include; streamline workflows, increase business opportunities, boost in efficiency and productivity and cost-savings opportunities. Alliances in the eco-system will include:
-
Media alliances: Qualified media substrates that have already been tested for compatibility and ease of use with HP Scitex printers. Media alliances include companies such as 3M, Avery Dennison, MACtac Asia Pacific and Neschen AG
- Workflow alliances: Streamline workflows and improve productivity by using software that have been optimized for HP Scitex printers from leading companies such as ONYX Graphics to ensure complete compatibility and product integration
-
Solution alliances: A complete end to end solution from prepress to finishing developed by world class companies such as HumanEyes Technologies and X-Rite Ltd that have been designed to work seamlessly with HP Scitex printers to produce the best possible digital print works
HP’s broad and unrivalled large-format printing portfolio spans from flexible to rigid applications, ink technologies from low solvent to UV-curable to the latest water-based HP Latex Ink and production volumes from entry level to high productivity. In addition, HP large-format printing solutions are currently used in a wide variety of printing applications including digital fine art, indoor and outdoor display graphics, point of purchase advertising, billboards and signage, exhibitions, short-run product packaging, and vehicle and building wraps. Hence, PSPs has a wide variety of solutions and technologies in which they can choose from, be it for an entry level or high productivity business operation.
HP Australia
www.hp.com.au/graphicarts
