Roland DG and V8 Supercar team Jim Beam Racing have announced a new sponsorship deal for the 2010 Australian V8 Supercar Championship season.
The deal will see Roland DG support the Jim Beam Racing (JBR) team and provide ongoing technical support for the teams signage needs, using Roland DG's state of the art vinyl cutting and digital print technologies.
The deal offers Roland DG an array of marketing opportunities to further raise awareness and promote the Roland DG brand within the Australian Motorsport industry and the general public. Specifically, the 2 JBR cars have a considerable amount of red and gold decaling requirements which can be delivered with Roland's new Metallic ink, demonstrating the type of specialised
"Jim Beam Racing has a dynamic presence in the racing world with a strong supportive management team behind them. Roland DG will continue to promote the use of vehicle wraps and specialised print solutions through this sponsorship" says John Wall, Roland DG Sales & Marketing Manager. "We look forward to working with the Jim Beam Racing team this year and we hope to see the team continue their strong performance on the track".
"There are a number of strong synergies between our respective brands that when it came time to formalise this partnership between The Team and Roland DG it was a very easy decision" said JBR's Commercial Director Glenn Turnor."We have invested heavily in the 'look and feel' of our race cars, transporter and pit garages to keep in line with an image that our fans have come to expect. Partnering with an innovative and progressive category leader such as Roland DG will give us the edge and help us continue to be one of the best presented teams in pit lane."
Roland DG Australia
www.rolanddg.com.au
