The Out Of Home (OOH) industry has announced a net media revenue increase of 16.13 per cent for Q1 2025, reporting $334.1m, up from $287.7m for the same period in 2024.
Digital Out Of Home advertising revenue is biggest growth area
“This result is a clear signal that the Out Of Home industry has emerged as a medium that gives brands the high visibility and impact they need,” says Outdoor Media Association (OMA) CEO Elizabeth McIntyre.
Everyone loves an acronym, but it is also worth recognising that DOOH – an affectionate acronym for Digital Out Of Home – revenue, now accounts for 75.6% of the total net media revenue year-to-date, up from 74.2% this time last year. 
McIntyre says Q1 results send clear signal that sector is strong
McIntyre singles out the Fresh Veg, Deliciously Healthy campaign, "which has now reached $41m in advertising value since its inception in 2021" as a key contributor to that digital success. “This, alongside the success of our recent inaugural Creative Awards, which celebrated the very best in Out of Home creative across Australia,” she adds.
Another innovation for the sector is MOVE: an industry-led audience measurement system to provide data richness for campaign planning and reporting. Covering metro and regional audiences, all formats, and incorporating seasonality, MOVE will soon enable more granular audience measurement for Out of Home advertising.
McIntyre concludes: “With consumer mobility continuing to rise, ongoing innovation across the sector, and MOVE, we’re in a strong position for sustained growth this year and beyond.”
