ORAFOL has launched the new Oracal 970RA ProSlide film family, a highly versatile product suitable for window graphics, vehicle wraps and a host of other applications.
Orafol’s training hub was temporarily transformed with images of Australia’s ‘outback’, a live DJ and the buzz of 80+ customers and suppliers, at the launch of its new ProSlide film family.
At an 'Australiana-themed' event celebrating community, creativity and connection at its Erskine Park, Sydney training hub, the Orafol team were supported by clients DEF Graphics and Auto Artisan Group to assist with the launch. A Chevrolet Silverado ute took centre stage for a live vehicle wrapping demo.
Pointing out the colourful decals adorning the full-length windows of the hub, Daniela Mastroieni, Orafol’s General Manager – Graphics, Architectural Design & Brand, talked to the versatility of the Oracal 970RA ProSlide family, highlighting its applications 
Orafol's Daniela Mastroieni in vehicle, signage, display, and interior design.
“We have a team of experts who know and understand our products and we create a platform for our clients – through inviting them to use and collaborate with the products in training facilities like this one, and through showing them how the products are being used elsewhere in the world – to take on this information and run with it across their own creative opportunities and applications.” 
Half-wrapped Chevy Silverado took centre stage
The huge Chevrolet Silverado enjoyed centre stage at the event and was already half-wrapped in a high gloss Australian-outback inspired design before Auto Artisan Group and vehicle wrap expert, Michael Palladino, commenced with a live demo to wrap the other half.
Palladino explained: “Usually, the pure physical effort of lifting the film off and tensioning it, requires more than one person but, with ProSlide, the film naturally ‘grabs’ into a starting position and the durability and stretchability of the film enables you to tension the film and feel it out as you go.
“This film also has a superior gloss finish to it, which leaves the user with a high-quality vehicle wrap that has taken considerably less time and effort to instal.”
Auto Artisan was just one of several Orafol customers gathered for the launch, including ProSigns, WrapStyle, the Mills Group and
various other sign and vehicle wrap specialists and design houses.
Orafol has branches in most Australian states and, recently established, in New Zealand.
Orafol Australia & NZ
