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Chet Pribonic is the new senior vice president and general manager for VUTEk

EFI has announced the appointment of industry veteran Chet Pribonic to the post of senior vice president and general manager for the company’s VUTEk superwide format product line.

“We are pleased to have an executive of Chet Pribonic’s caliber running our VUTEk operation,” said Fred Rosenzweig, president of EFI. “With his broad experience in the high-tech industry, he will bring to bear innovative best practices from outside the industry that will help us continue to enhance our offerings, ensure customer satisfaction and gain share in this high-growth market segment.”

Prior to joining EFI, Pribonic held senior executive positions at Symbol Technologies, DuPont and Compaq, among others, where his responsibilities encompassed product development, business strategy and planning, product planning and marketing, supply planning and allocation, product quality, and customer support.

“I see the superwide format market as poised for significant growth,” said Pribonic. “And EFI is uniquely positioned to facilitate that growth with the hardware, software and ink solutions our customers will require to profitably benefit from emerging market opportunities. As we—and our customers—continue to grow, new strategies for product development, manufacturing and customer support will be required to meet changing market demands and capitalise on opportunities presented by rapid market growth. I welcome the challenge and look forward to leading this exciting transformation for EFI and its customers.”

Key to this success, according to Pribonic, will be the introduction of increased automation into the superwide format manufacturing process for print service providers in both traditional and non-traditional markets, and building on EFI’s market leadership with Print MIS, Web-to-Print and RIP solutions in the corporate and commercial print worlds.

Based in EFI’s Meredith, NH location, Pribonic will lead a talented team of engineering, manufacturing, marketing, sales and services professionals and will have profit/loss responsibility for EFI’s wide format printing business.