There is little doubt that professional photography has been turned upside-down by digital since the turn of the century. Both image capture and reproduction are almost all-digital affairs these days, with photo-chemistry adhered to by die-hard traditionalists. However, the key component of pro photography has not changed - creativity. The US Professional Photographer magazine has voted 3 Epson products 'Hot Ones' in the pursuit of creative excellence.
Eye on the Pro Photo prize - Epson's SureColor P20570 12-channel 64" printer is a 'Hot One'
Epson has announced three of its photography solutions have been featured in Professional Photographer’s 2024 'Hot Ones' buyer’s guide. The Perfection V39 II flatbed scanner, SureColor P5370 photographic printer and SureColor P20570 professional fine art printer were acknowledged as forward-thinking solutions for the professional photography industry. The annual showcase from Professional Photographer Magazine highlights new products for professional photographers, from high-end specialty gear to economical tools of the trade designed to help with daily tasks, grow businesses and make a great impression on photographers’ clients.
“We are grateful that Professional Photographer has recognized Epson in the Hot Ones buyer’s guide for 10 consecutive years,” says Andreas Goehring, director, Professional Imaging, Epson America, Inc. “The continuous selection underscores Epson’s dedication to advancing technology for the photographic community.”
For 25 years, Professional Photographer Magazine has been publishing its annual 'Hot Ones' guide, highlighting the latest photography gear in a variety of price points. Selected items represent a collection of notable products to pique the interest of photographers and assist in providing clients with the best work. Featured products include gear ranging from cameras and lenses to flashes and tripods, to drones, frames, printers, softwareand more.
“Over the past 25 years it's been incredibly exciting to watch the Hot Ones evolve and recognize new products and see new technologies emerge, all tailored to support and enhance the work of photographers,” says Joan Sherwood, senior editor, Professional Photographer. “Throughout this time, Epson has continued to adapt and introduce new products with features designed to support working photographers, with no exception to the three recognized products this year. Epson’s advanced photography solutions underscore its dedication to support photographers at every step of their creative journey.”
Epson Photo Scanners 
Epson's Perfection V39 scanner is another 'Hot One'
Designed to make scanning simple and affordable, Epson photo scanners give photographers the flexibility to do it all without compromising image quality. Epson offers a wide range of photo scanning solutions, ideal for digitizing printed images and negatives. The Perfection V39 II features optical resolution of 4800 dpi1 and delivers amazing clarity and detail, ideal for photo restoration and enlargements. With the included Epson ScanSmart software,2 photographers can scan to cloud storage services as well as stitch together oversized images, and with Easy Photo Fix, restore old, faded photos to new creating and bring life back into cherished photographs.
Epson Pro-grade Photo Printers
Designed to meet the needs of busy professional photographers, the Epson SureColor P-Series printers incorporate technological breakthroughs to produce prints as the artist intended. The SureColor P5370 17-inch printer touts an advanced MicroPiezo AMC printhead and a 10-color UltraChrome PRO10 ink set, including Violet Ink, to deliver an extended range of blue hues and an advanced print engine for productivity, including sheet and roll capability.
Enhancing studio efficiency and productivity, the 64-inch SureColor P20570 supports a 12-channel PrecisionCore MicroTFP printhead coupled with UltraChrome PRO12 ink, including Orange, Green and Violet, delivering the widest color gamut in its class,4 industry leading print permeance and exhibition-quality prints at speeds over 200 ft2/hr with extensive media support.
Professional Photographer Magazine is the official magazine of Professional Photographers of America.
