In a growing trend where press and printer manufacturers aim to channel printwork to their own devices by forming partnerships with platforms for the creation of print design work, HP Indigo has announced a tie-in with Fiverr, hot on the heels of its tie-in with Canva. Capturing the work from creation and driving it only to fixed-brand devices must surely raise the issue of restrictive trade? Conventional 'get 3 quotes for print' might become a thing of the past!
Great design-to-print work, but only if the print goes from Fiverr to an HP Indigo printer
HP Indigo and Fiverr International Ltd. (NYSE: FVRR), a company that seeks to change how the creative world works together, have announced a collaboration that makes HP Indigo digital print more accessible to Fiverr’s millions of users. PSPs who are part of HP Indigo’s global user community can now offer their services on Fiverr’s new 'solution marketplace', allowing Fiverr’s global network of freelancers and designers to extend their services to a full solution that includes printing.
“With an install base of over 8,000 presses around the world, we commit to continuously drive the digital transformation and support our customers to expand the demand for digital print services”, says Noam Zilbershtain, CEO and VP at HP Indigo.
Gali Arnon, Chief Business Officer at Fiverr adds: “This collaboration offers Fiverr’s freelance talent and businesses a seamless, end-to-end experience that spans from initial design concepts to the final printed product. This comprehensive suite of services ensures that all aspects of the design and print process are covered, from A to Z."
Under the umbrella of HP Indigo, every Fiverr user can now find the printing collaborators they need for their business. With what is claimed to be the world's largest digital print user base, HP Indigo plans to expand this collaboration by incorporating more print services and applications through its extensive print network. The global reach of HP Indigo users complements Fiverr’s worldwide presence. Fiverr, with its hundreds of thousands of freelancers offering a wide array of services, can now extend these to include printing solutions. This marks the start of a collaboration between HP and Fiverr, beginning with select HP Indigo PSPs featured on Fiverr’s new solution marketplace. This will serve millions of users, focusing on Fiverr’s designers’ community.
More about Fiverr
Fiverr’s stated mission is to change how the world works together. We exist to 'democratize' access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, over 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools, tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skills, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.
