JCDecaux Australia announced a seven-year partnership with Westpac and unveiled the Westpac Walk at Sydney Trains’ walk-through tunnel between Wynyard station and Barangaroo. It’s the first time the walk-through, completed in 2018, has been used for OOH advertising.
“This is the first partnership of its kind where JCDecaux has commercially transformed an iconic landmark for the benefit of the brands we partner with, the community and our contract partners,” says Max Eburne, chief commercial officer, JCDecaux Australia.
The 180m long walkway connects Wynyard Station – one of Sydney’s busiest morning commuter stations - to the Western CBD and Barangaroo. The tunnel has the capacity to accommodate around 20,000 pedestrians passing through every hour.
Ben White, national director customer growth JCDecaux Australia, says: “In this busy 24/7 pedestrian area, the uniquely shaped digital large format assets will display bespoke community messaging for fifty per cent of the total display time.
“Westpac will curate a variety of social interest or community focused content, such as information on special events, sports news and updates, local events, sustainability, environmental projects, and public artworks initiatives. This architecturally designed environment also provides a unique opportunity for effective, long-term brand connection for Westpac.”
Westpac will display its bespoke community content and advertising for 75 per cent of the total share of time on the Westpac Walk assets, inclusive of all finance category exclusivity. The remaining 25 per cent share of time is committed to another partner Dyson, up until 2024. It showcases the depth of their product offering and connects customers to their flagship store on George Street, Sydney.
https://www.jcdecaux.com.au
