Outdoor company oOh!media has partnered with Nine Entertainment to deliver key highlights of this year’s Australian Open tennis to Out of Home audiences across Australia.
oOh! announced a content agreement with Tennis Australia at its Outfront in October to provide "real-time scores, video highlights and fan moments from Australian Open 2023 to more Australians than ever before," it said.
oOh! is using market-leading, proprietary technology to broadcast live scores from the first Grand Slam of the year across oOh!’s national digital screen network in seconds, alongside in-vision brand sponsorships.
“As Australians head outdoors during the summer, oOh! will keep tennis fans up to date with all the excitement and drama from the Australian Open, one of the world’s major sporting events,” said Tim Murphy, chief sales officer at oOh!media. “We are delighted to have oOh’s advertisers Nine Entertainment and Michael Hill Jewellers recognise the effectiveness of Out of Home in connecting audiences on the move and at scale, by displaying their messages alongside the latest scores, and highlights from the two-week festival of tennis.”
Cedric Conelis, Tennis Australia chief revenue officer: “This collaboration with oOh! further demonstrates Tennis Australia’s and the Australian Open’s willingness to continue to innovate and bring our fans new experiences. We are excited to bring the AO action to people no matter where they are across the country.”
The agreement with Tennis Australia follows a partnership with the AFL to amplify live scores, video, news and photos from last year’s AFL Toyota Final Series which reached more than 80 percent of Australians.
oOh! has also collaborated with Broadsheet to serve targeted information on entertainment, dining and cultural experiences across state capitals on the oOh! Office network.