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Mimaki's full-colour 3D printer used in TV series trailer

Mimaki's full-colour 3D printing technology is really coming of age. To celebrate 50 years of the UK soap opera Emmerdale, the producers wanted a TV trailer featuring actual cast members during a wild storm in the village. Enter Mimaki and 3D scanning boffins Europac3D, with help from UK Mimaki distributor Hybrid Systems and their 3DUJ-553 full colour tech. As Mimaki says: "Every signmaker should look into 3D printed signnage & display."

Mimali 3D Emmerdale set

Mimaki logoWhen British ITV’s Emmerdale soap opera reached its milestone 50th birthday late in 2022, the show’s producers marked the occasion with a series of stories that came to a head in a gripping special episode that aired in October. Weaving the show’s past with the present, an all-action climax saw a wild storm hit the village and, in the run-up, viewers were treated to a powerful trailer, that featured starring cast members recreated as full colour 3D printed models, accurately produced on the Mimaki 3DUJ-553.

ITV contacted Cheshire-based 3D scanning and printing specialist Europac3D to establish the possibility of 3D scanning and colour printing for the project and, as the company’s Operations Manager Danielle Kenny recalls, things soon began to get interesting. “This started out as a very innocent enquiry but grew quickly into an enthralling project.”

Artec Leo scanner handheld
Artec Leo hand-held wireless scanner

“We visited ITV at their offices in Leeds and scanned the cast members using the Artec Leo scanner,” she notes. “We had a full day on site with the team and scheduled the actors to attend specific timeslots, during which they were scanned in costume, holding poses to match the requirements of the animated trailer.”

The Artec Leo scanner (pictured,L) is a portable, handheld 3D, wireless scanner, and is the first system to offer full onboard automatic processing. With its inbuilt HD screen, the 3D replica can be viewed during the scanning process, to ensure that all areas of the object (or in this case, the actor) have been correctly captured. It is available in A-NZ  through www.objective3D.com.au

Kenny continues, “Once the scanning was complete, we processed the files back at Europac3D to prepare them for print, with every model edited to enable two different sized versions of each to be produced.”

Europac3D called upon UK and Ireland Mimaki distributor, Hybrid Services to create the final models, printing them on the high-end Mimaki 3DUJ-553 full colour 3D printer. “The Mimaki was the only solution available to us to complete the job,” cites Kenny. “We needed full colour output that would stand up to close scrutiny on the nation’s TV screens, and with its ability to print up to 10,000,000 colours, the Mimaki fitted the bill perfectly.”

The Mimaki 3DUJ-553 has a build area of 500 x 500 x 300mm, which allowed the characters to be batch printed using Mimaki’s layout software to optimise the print process. Mimaki’s range of full colour 3D printers use UV curable ink in conjunction with water soluble support material to build the models, and once printed, the figures were placed in a water bath to allow the support material to dissolve, before final cleaning. “The non-invasive removal of the support material ensured no time was lost through breakages and ITV’s deadline was hit with time to spare,” Kenny recalls.

Mimaki 3D printed models star in ITV trailer for Emmerdale soap opera 01
One of the 3D printed figurines used in the TV ad

Aired in the weeks prior to the landmark episode, the trailer is a 1-minute animated scene, depicting the explosive impact of a huge storm on the fictional village of Emmerdale. Key characters are shown in emotive poses, suspended in time as the storm wheels around them, and as the camera pulls back, it becomes apparent that they’re actually portrayed as decorations, set amidst a vast cake situated in the village pub.

“The finished trailer is a really dramatic watch, and the 3D printed models were really put to the test during the filming,” Kenny concludes. “The producers were delighted with the results of the scanning and printing – and It was a privilege to be able to contribute to a memorable bit of TV history.”

In Australia, Mimaki's 3DUJ-553 is already making inroads in making ICC colour-accurate anatomical parts used in teaching medical students at Melbourne's Monash University. Such is its success, Monash's Architectural unit also wants access to the 3D printer for scale models. It is clear that fully colour-managed 3D printing has a great future in both education and the sign/display business.

In December 2022, we also reported on Auckland University's use of the 3DUJ-553 for anatomical modelling and creative art projects.

For more details on the Mimaki range of 3D full colour printers, visit:

www.mimakiaus.com.au

Mimaki 3DUJ553
Mimaki's 3DUJ-553 can print over 10 million colours, all ICC colour managed