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Redefining Outdoor - OOH advertiser JOLT launches hybrid ad/charge stations

EV-charging OMA member JOLT has teamed up with Audi and media agency PHD to deliver Australia’s first carbon negative media campaign, called 'Clean Futures.' Free charging for Electric Vehicles means any carbon emitted is 'purely cancelled out.'

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“Carbon negative media campaigns on the JOLT network generate verified carbon credits, where more carbon is removed from the atmosphere than what is emitted, which is enabled by JOLT’s provision of free EV charging that accelerates EV uptake and reduces petrol cars on roads,” the Barangaroo, Sydney-headquartered company said.

“Transitioning to zero emissions transport will have a significant impact on climate change globally, given 27% of all carbon emissions come from the transportation sector.”

JOLT is the only media provider in Australia to have third-party verification through the global greenhouse gas crediting program Verra Verified Carbon Standard (VCS).

“JOLT aims to raise the bar, with a means of quantifying the positive impact our advertising solutions have on consumers and broader communities, being ‘carbon negative’, while also improving transparency around carbon metrics,” said JOLT CEO Doug McNamee. “Carbon negativity provides a genuine, measurable impact on the environment, not to be mistaken with ‘carbon neutrality’, where carbon emitted is purely cancelled out.”

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 Audi Australia’s Nick Reid, GM marketing, said: “Electric mobility is the central element of a more sustainable transportation system and we are committed to maximising renewable energy use at Audi Australia, which doesn’t just end with our EV models. Sustainability stretches across the business. By partnering with JOLT’s Clean Futures program, we can utilise ‘carbon negative’ media to ultimately drive EV adoption with confidence that we’re making a direct positive impact on the environment and reducing carbon emissions as a brand.”

PHD CEO Mark Jarrett added: “It’s rewarding to be involved in an initiative that doesn’t just represent effective marketing but also contributes to building out infrastructure for a more sustainable future.”

JOLT is building Australia’s first network of free, fast charging stations. “Owning an EV should be easy but with our city’s infrastructure playing catch-up, ownership is out of reach for many Aussies - until now,” it said. 

“As Australia's leading EV charge point operator, our mission is to make electric transport more accessible to Australians through zero cost, fast charging. Using innovative tech, enabled by our partnerships with governments and companies such as Ausgrid, we’re creating a functional and sustainable charging network that runs off renewable energy, contributing to a zero-emission future.”

https://jolt.com.au