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Printed wallpaper market to hit $13bn in 5 years

The global digitally printed wallpaper market is tipped to expand at a rapid annual growth rate of more than 22% to be worth $US13.1 billion by 2027, according to latest data from researcher MarketsandMarkets.

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 Melbourne signage company Grafico supplies printed wall coverings to Channel 9’s The Block

The MarketsandMarkets report, "Digitally Printed Wallpaper Market by Printing Technology (Inkjet, Electrophotography), Substrate (Nonwoven, Vinyl, Paper), End-Use Sector (Non-Residential, Residential, Automotive & Transportation) and Region - Global Forecast to 2027," estimates that the size of the digitally printed wallpaper market in 2022 at USD $4.7 billion and is projected to reach USD 13.1 billion by 2027, at a CAGR of 22.4% from 2022 to 2027.

“The major drivers for the market include growth in urbanization and increasing construction activities,” the report said. 

“In comparison to interior paint, digitally printed wallpapers improve the aesthetic appeal of walls and are more reasonable. The demand for improved aesthetics has increased, particularly in residential construction. Digitally illustrated wallpapers promote the aesthetic allure of wall space along with protecting buildings from damage. Apart from this, the permanence of digitally printed wallpapers is much superior to that of conventional paintings. Wallpaper made from different substrates offers a wide range of benefits and properties.

“The nonwoven segment is estimated to be the fastest-growing segment during the forecast period. This growth can be ascribed to its extensive range of benefits such as tear-resistance, washability, and less installation and removal time. Additionally, these wallpapers do not shrink away when dry, are lightweight and flexible. The above properties allow them for use in high traffic areas such as kitchen, bathrooms, and hallways," said the report.

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 “Digitally printed wallpapers are also used in hospitals, reception areas, restaurants, schools, churches, training rooms, bedrooms, conference centres, shopping centres, and tradeshows. The demand for wallpapers in a commercial application is growing.”

A free sample of the report [full cost $US4,950] is available here.