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Noel Cook leaves oOh!media after 31 years

oOh!media’s chief commercial and operations officer Noel Cook is leaving the ASX-listed outdoor advertiser to pursue interests outside the outdoor industry. Robbie Dery has been appointed under the new job title of chief commercial operating officer.

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“After 31 years within the business, it’s time for a change,” Cook (pictured above) said.

“I’m enormously proud of my achievements and have been privileged to help build a business that has become the largest Out of Home media company in Australia. As I move on to exciting new challenges, I leave oOh! with an experienced leadership team in place and real momentum across the company and the Out of Home sector in general. I want to thank Cathy for her support and understanding and wish the entire team the very best for their continued success.”

Cook’s brother and oOh!media founder Brendon Cook stepped down as CEO and MD of the company in 2020.

“Noel is nothing short of an institution at oOh!, but after three decades, I understand his desire to turn his considerable talents elsewhere,” said oOh! CEO and managing director Cathy O’Connor.  “He has been instrumental in making oOh! what it is today, and I want to thank and congratulate him for such an outstanding tenure. I’m delighted he will remain with us until the end of June to support the transition to new leadership and I wish him well with his new endeavours.”

 robbie dery
        Robbie Dery, oOh!media

oOh! has appointed Robbie Dery as chief commercial operating officer to oversee commercial strategy and operating leadership for oOh!’s entire network.

“Consolidating our entire commercial operations under Robbie, who has a proven track record of strategic and commercial leadership, is a logical development for oOh!” said O’Connor. “His capability and experience are a natural fit as we continue to transform the business to be digitally enabled. This is a business-critical role and it’s a testament to the depth of talent at oOh! that we are able to appoint from within.”

Dery joined oOh! in 2008 to lead the company’s Fly division including the commercial strategy for airports, Qantas Lounges and inflight as well as the group’s product, data, and programmatic strategies. In 2018, following the acquisition of Adshel, the street furniture and rail business, was also added to his portfolio.