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Hybrid pays $4 million for 3D software business

Hybrid Software Group, a leading developer of tools for the graphic arts industry, has acquired the iC3D software business from Creative Edge Software for $4 million in cash.

The iC3D software suite generates "photorealistic 3D virtual mock-ups on the fly, allowing cartons, labels, flexibles, bottles, shrink sleeves, point of sale displays, and in-store visualisation to be accurately rendered for design verification and e-commerce applications," said a Hybrid press release. 

In addition, iC3D offers the industry’s largest library of modelling templates for digital packaging design and prototyping, as well as an online viewing platform which allows designers, brands, and print providers to collaborate on new designs with accurate real-time 3D rendering. 

hrid 3d buy 22
 (l-r) Mike Rottenborn, Hybrid CEO; Trevor Haworth, CEO of
 Creative Edge; Guido Van der Schueren, Hybrid chairman.

“3D and additive manufacturing applications are one of our fastest-growing market segments for printhead drive electronics and software, but visualisation of packaging designs in 3D was a gap in our technology portfolio,” said Mike Rottenborn, CEO of UK-based Hybrid Software Group.

“The acquisition of iC3D strengthens our 3D offering and closes the loop between the design of high-end labels and packaging and industrial print manufacturing. We already have an integration of iC3D in our PACKZ and CLOUDFLOW software with a substantial installed base of users that have licensed the iC3D option and we look forward to broader integration of iC3D in our Digital Front Ends (DFEs) and other software products.”

Trevor Haworth, CEO of Creative Edge said: “We formed Creative Edge Software in 2013 to develop 3D software that would give packaging and label designers an all-in-one product to replace the many partial rendering solutions in use at the time. Since then, iC3D has become the product of choice for many leading brands.  

"Almost since the start, HYBRID Software became one of our largest value-added resellers by combining iC3D’s fast visualization capabilities with their range of packaging production software products, and a close relationship between the development teams was established. Our acquisition by Hybrid Software Group is the logical step in co-development of some exciting new products for the packaging market and I look forward to our expansion under the additional resources provided by such a successful group.”

Consideration for the acquisition is $4.0 million in cash, which has been paid in full.

Hybrid Software Group (Euronext: HYSG) is a developer of enterprise software for industrial print manufacturing. Customers include press manufacturers such as HP, Canon, Durst, Roland, Hymmen and Mark Andy. Hybrid is headquartered in Cambridge UK.

https://www.hybridsoftware.group