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Industry Insights - Onyx Graphics emphasises importance of data

Onyx Graphics, Inc., a leading Rip and software solutions provider for the digital inkjet wide-format print industry, has released a new print industry insights article examining the need for data to help Print Service Providers make better business decisions. The article focuses on the company's worldwide customer base and includes data from interviews with PSPs from the Americas, EMEA, and Asia-Pacific regions.


Onyx Insights Data
 Knowing what to do with the data you have and create is key to growth for PSPs, says Onyx

The article outlines recent industry trends in both automation and the need for improved internal efficiencies since the COVID-19 pandemic and showcases how data has become increasingly important. The subsequent sections highlight the importance of measuring data as an indicator of business performance, along with suggested data sources and key metrics that can be useful to save time, resources, and increase productivity. This is particularly true for PSPs seeking ways to better understand their costs, reduce waste, or assess how visible their business is online.

Onyx Jonathan Rogers
Onyx Graphics' Rogers: "raise awareness of data"

"Monitoring data of all kinds helps PSPs understand what is happening in their print business," says Jonathan Rogers, International Marketing Manager at Onyx Graphics. "The purpose of this article is to raise awareness of the increasing role data plays in helping modern print make decisions based on actionable data." Onyx Graphics encourages PSPs to visit www.onyxgfx.com/insights for the full article.

Organisations from around the globe have been quick to jump on the data bandwagon to improve efficiency, reduce costs and increase sales. Over the past several years, companies specialising in big data and connectivity have focused on investment activity representing over USD$800 billion in 2020 alone. Interestingly, the COVID-19 pandemic has increased this activity making data more important than ever for businesses wishing to make informed decisions.

But what does that mean exactly? While investment interest places value on data or the creation of business data tools, how does data help a business? More specifically, how does data relate to the wide-format print industry? And how can Print Service Providers (PSPs) benefit from it today to make better business decisions? While one challenge of modern print businesses is gaining access to data, another is having it but not knowing what to do with it.

The Insight article discusses recent industry trends that have given rise to the necessity for modern print businesses to be data-led. In addition, we articulate the reasons why data should be gathered and measured, as well as what data to track. With the steady influx of new and useable KPIs and metrics afforded to PSPs, this article outlines some of the ways data is needed to make better business decisions.

The full nine-page article is available as a PDF HERE