The Outdoor Media Association (OMA) has launched an Out of Home campaign called ‘Together’ that encourages Australians to get vaccinated in order to reconnect with their loved ones.
“This month, Out of Home (OOH) signs across the country will feature our latest joint industry messaging, Together,” the OMA said. “In its first outing ,the campaign Together has a simple call to action encouraging Australians to get vaccinated. The imagery depicts all the things we have missed doing from attending live performances and sporting events to being reunited with family or friends and our wider community.
“The campaign creative will be delivered across digital networks in two phases. The first phase will amplify the message Together Again – a reminder that reconnecting with loved ones is within reach if we add to the vaccinated tally. As each state reaches their vaccination target to open-up, phase two will see creatives change to celebrate the collective achievement of those who rolled up their sleeve, with the final word – Together We Did It.”
OMA members supporting the campaign include: Australian Outdoor Sign Company (AOSco), goa, JCDecaux, JOLT Charge, Motio, QMS Media, Shopper, Total Outdoor Media (TOM), and Val Morgan Outdoor (VMO).
“We hope that the campaign will encourage people to get vaccinated so that we can start seeing states open up again,” said OMA CEO Charmaine Moldrich. “With immediacy and flexibility of the digital network, we can quickly update the campaign from Together Again to Together We Did It to celebrate reaching the required percentage of vaccinations in each state.”
The Together campaign is running on OOH signs in Victoria, Queensland, South Australia, Western Australia, and New South Wales.
With NSW having hit its 80 per cent vaccination target, Together We Did It can already be seen throughout the streets of Sydney.
“The Outdoor Media Association (OMA) thanks Tom Connell for the idea and initial creative concepts, which were further developed by independent creative agency Amplifier,” the OMA said. “A donation to UNICEF COVID-19 Appeal was given at Connell's request, in lieu of compensation.”