Outdoor advertiser oOh!media is supporting an End of Financial Year fundraising campaign by the charity Orange Sky - the world’s first free mobile laundry service for people experiencing homelessness, providing access to free laundry and shower services across the country.
“Leading with the messaging ‘Homelessness can happen to anyone’, the campaign is designed to raise awareness of the charity and encourage donations to support its crucial work via embedded QR codes,” says oOh!.
“The funding will support Orange Sky’s ambition to significantly expand the work done by its volunteers over the next 12 months, helping people who have often been through financial difficulties, family and domestic violence, housing affordability issues, relationship breakdowns and ill health.
The campaign is running across oOh!’s bus shelter, retail, rail and road assets until early July.
A team from oOh! worked closely with Orange Sky to develop the campaign strategy, which was complemented by technology team support on donations, plus creative and artwork from in-house designers at oOh! Studio for use across Out of Home as well as website, social media and email branding.
“The services provided by Orange Sky have expanded greatly over the past few years, and to build on this strong foundation we brought in our extensive in-house resources to help reach audiences at scale across Australia,” said Cathy O’Connor, oOh!’s CEO. “Orange Sky and the volunteers do fantastic work and help people in genuine need, so we really wanted to do everything we could to support them.”
Lucas Patchett, Orange Sky’s CEO and co-founder, said: “We’ve had great feedback about the campaign, with many friends, volunteers, staff and other stakeholders excited to see the creative on their commutes. This campaign is about shining a light on the issue of homelessness and how easily a change of events can change a life.
“The support from oOh! is helping to encourage donations to ensure our amazing volunteers can continue to show up on shift each week to support the many Australians doing it tough.”
oOh!media’s network of more than 37,000 digital and static asset locations includes roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, bars and universities. Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $649 million in 2019. It also owns digital publisher Junkee Media and wide format print business Cactus Imaging.