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Summa eyes Asia Pacific market with demo room in Singapore

In collaboration with customer Vision Display, cutting technology manufacturer Summa has opened a new demo room in Singapore as part of an expansion in Asia Pacific markets.

“The realization of adequate facilities in Singapore to welcoming visitors is the icing on the cake for Summa in expanding business opportunities in Asia,” said Christof Van Driessche, chief commercial officer, Summa. “By partnering up with Vision Display – one of our key customers in Asia and experienced user of Summa cutting equipment - we are excited to use their premises and educate potential customers in the many benefits specific to our Summa products, and how our products can help to bring added value to their business.”

Being active on a global scale, Summa has always had “a strong focus to also expand business in the Asian Pacific markets,” said a company statement. “This demo room is the next step in the expansion of the Summa brand in this region.

“The Summa portfolio showcased in the new demo room is multifold. Different Summa products are present to demonstrate a multitude of cutting solutions: 2 S2T160 vinyl roll cutters, 2 F1612 flatbed cutters and 1 F3232 wide-format flatbed cutter. So, no matter what cutting solution visitors are looking for, they will certainly find one right up their alley.

“During demonstrations visitors will be thoroughly informed about the typical Summa product characteristics and possibilities, the many tools and modules available, the integrated Summa GoSign and GoProduce software and included features and media handling add-ons. This way, visitors will get a proper insight into the integration of a Summa product into their existing workflow, the synergy between a Summa cutter and their printing equipment and how this can lead to levelling up their entire production workflow.”

Summa - distributed in Australia by Pozitive - manufactures vinyl cutters, finishing flatbeds and laser cutters for  printing, sign-making, textile, industrial and packaging industries.