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Currie Group to become EFI distribution partner in A-NZ

Leading trans-Tasman graphic arts distributor, the 100% locally-owned Currie Group, is taking on the EFI Display Graphics range from early 2021. Paul Whitehead, well-known for his roles with Oce and Canon, is returning to Australia as Business Unit Manager, Wide Format with Currie Group.

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Currie Group is making its long-anticipated move into Wide Format with EFI

Following continued expansion in its customer base for display graphics digital inkjet technologies in Australia and New Zealand (ANZ), Electronics For Imaging, Inc. has established a new distribution partnership for the two countries with Currie Group, the largest, independent, privately owned supplier to the printing industry in ANZ.

EFI is currently working closely with Currie Group on sales activities planning, with go-to-market commencing in early 2021. Through the partnership, Currie Group will sell the broad portfolio of EFI Wide-Format UV LED printers.

Rodd Harrison, VP of Sales, Asia-Pacific for EFI said, “This new partnership will allow EFI to reach even more customers as we expand our growth. EFI is very committed to the market in Australia and New Zealand. The synergies to be created with Currie Group’s infrastructure and our leading portfolio are significant as a means to help customers thrive with digital wide-format printing.”

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Paul Whitehead - back in Australia

The new partnership comes amid a burgeoning expansion in wide-format print among EFI customers: Despite the pandemic, the company recorded nearly 20 new printer installations in ANZ over the course of the year.

Currie Group, which has offices and staff in Melbourne, Sydney, Brisbane, Adelaide, Perth, Auckland, Wellington and Christchurch, delivers technical service and support of the highest possible standard, while also distributing a range of quality equipment and consumables. Founded in 1949, the company has a long tradition in technical training and development and offers the latest best of breed technology available from leading prepress, print and finishing equipment manufacturers to provide a fully integrated print solution.

David Currie, Executive Chairman for Currie Group said, “Currie Group continues to drive growth in our business and for our customers through digital transformation. Printing companies have many opportunities for growth with wide format, so we are excited to begin this new partnership to provide customers with EFI’s world-class, versatile UV LED solutions. The range of innovations available through EFI’s line-up of roll-to-roll, flatbed and hybrid printers opens up new, creative possibilities for our customers.”

In anticipation of servicing the ANZ wide format market, Currie Group are thrilled to announce the appointment of Paul Whitehead as the wide format Business Unit Manager. Currie Group and EFI welcome Whitehead into this newly created role with the purpose of creating, managing and growing Currie Group and EFI’s presence in the wide format market. Both companies have confidence in Whitehead’s ability to create effective strategies and build strong relationships with new and existing customers.

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EFI's just released Q3r/Q5r Vutek printers

Whitehead has worked in the industry for the past 20 years, now returning home to Melbourne after most recently working abroad in Europe as an international marketing director within the wide-format sector.

Whitehead commented, “To work for a highly respected Australian company, representing a market leading technology organisation that boasts an exciting product portfolio and equally impressive roadmap, is an amazing opportunity. I cannot wait to bring this strong combination to the Australian and New Zealand markets.”

Currie Group welcomes all wide format enquiries via info@curriegroup.com.au. 

www.efi.com 

www.curriegroup.com.au