The World Out of Home Organization [WOO] is launching a $US25 million worldwide digital out of home campaign called #OurSecondChance – which “reflects the new post-Covid world” and includes questions regarding climate change.
The campaign is supported by Out of Home media owners across the world – including oOh!media in Australasia - and national trade associations, with an estimated value of $25m of prime inventory.
“Our Second Chance reflects the new post Covid world, in a non-partisan way and highlights the opportunity it gives citizens across the world, to consider their priorities and aspirations,” says WOO President Tom Goddard.
The campaign, by UK creative agency New Commercial Arts, launches around the world on Monday July 27. Grand Visual is handling campaign production and distribution
“New Commercial Arts has produced a stunning campaign that shows the Out of Home industry at its best and most striking: a reminder to advertisers and agencies that, as the world re-opens for business, Out of Home remains the only true global broadcast medium,” Goddard says.
New Commercial Arts Chief Creative Officer Ian Heartfield says: “This was a big brief from a major international organisation and a terrific opportunity for the agency to demonstrate its capabilities in a medium we love on a global stage at a pivotal point in time.”
Grand Visual CEO Neil Morris says: "The quality and ubiquity of screens around the world make DOOH the perfect medium to address 
global audiences at scale. Centralised localisation and reversioning delivers quality control and maximises creative impact across the diverse DOOH landscape."
#OurSecondChance will run in Europe, North and South America, Africa, Asia, the Far East including China and Australasia. OOH media owners supporting the campaign include Clear Channel globally; Global, Ocean Outdoor, and Ströer in Europe, OUTFRONT Media in North America, oOh!media in Australasia, Phoenix Metropolitan in China and LIVE BOARD in Japan.
Alongside the DOOH campaign will be a social initiative with the hashtag #OurSecondChance and Twitter polls to explore consumer attitudes to the opportunities presented in a world changed by Covid-19.
More information is available at www.worldooh.org
