Note: It has been pointed out that all of Adherettes' physical assets were sold off by liquidators Pitcher Partners in February, using Hilco APAC. The Port Melbourne premises are vacant and for lease, no manufacturing or staff exist there.
Good news is hard to find right now, so the news that the renowned Adherettes trading name has found a buyer in Joey Bacic's dynamic seven-year old OMG! group is a breath of fresh air and could be a sign of greater things to come.
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| One of Adherettes' legendary outdoor signage projects - 888 Collins Street, Melbourne |
(By company-issued announcement)
Whilst other businesses are experiencing severe downturns and staff layoffs due to the devastating impact of COVID-19, OMG!, a North Sydney headquarered Australian signage-and-everything-related company, is pleased to announce the acquisition of Port Melbourne sign company, Adherettes.
Established in 2013 by entrepreneur and CEO Joey Bacic, OMG! started as a builder of premium facade signage in Australia, drawing an already impressive list of clients including Lend Lease, Scentre Group/Westfield, Accor Hotels, Dior and Cartier.
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OMG! founder and CEO Joey Bacic |
“Specialising in the execution of branded environments, national rollouts, architectural wayfinding, environmental and digital installations, OMG! knows how to turn computer renders into an experiential reality for our clients,” says Mr Bacic.
“I’ve long respected and admired the enormous breadth of expertise Adherettes accumulated over the past 40 years and I look forward to integrating their skillsets into OMG! This acquisition refines even further what we do best, allowing us to further extend our premium offering to the out-of-home advertising and public art arenas.”
The unprecedented challenge of COVID-19 has been a disruptive game changer for most industries, especially out of home, but Mr Bacic believes being able to leverage Adherettes’ outstanding detailed drawing and engineering capabilities, their R&D and high-quality reputation, will create new job opportunities across the country.
“We are fortunate to be one of the few industries permitted to keep working in the COVID-19 environment, and OMG! is determined to play our part in ensuring the construction sector continues to thrive,” says Mr Bacic.
“Through our staff and network of suppliers, hundreds of families are on this journey with us and are keen to keep things moving. We expect to keep employing people to fulfil our growing work demands locally and internationally.”
This latest deal is just the start of OMG!’s ambitions, with big plans for the company over the next year seeing OMG! expand into Singapore and 'along the San Andreas fault line' (i.e. San Francisco down to California).
“We have the grit and determination to outwork anyone, as demonstrated by the fact that the majority of our business has been won by tender, or come through word of mouth and referral,” continued Mr Bacic. “I am exceptionally proud of the partnerships our team has been able to secure and look forward to contributing to our clients’ ongoing success.”
More to follow on OMG! and its plans for the Adherettes acquisition.
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| An Adherettes outdoor signage project for Westfield (Scentre), Warringah Mall, Sydney |
