FESPA Australia (formerly SGIAA) is bringing US print veteran Dave Fellman to Sydney next month to run a two-part sales training session titled Why Aren’t Your Salespeople Selling More?
Fellman (pictured right) brings 30+ years of printing industry experience from the US where he’s a regular presenter at SGIA Expo and other industry events.
The president of David Fellman & Associates, a North Carolina sales & marketing consulting firm serving the graphic arts industry, he’s the author of Sell More Printing and Listen To The Dinosaur, which Selling Power magazine listed as one of its 10 Best Books To Read in 2010. His articles on sales, marketing and management topics have appeared in a variety of industry publications, including SGIA Journal, and he's a popular speaker who has delivered seminars and keynotes at industry events across the US, Canada, England, Ireland, Australia and New Zealand.
“All companies can benefit from better sales performance, and we are delighted that Dave will be running this much-needed course,” says Nigel Davies, president FESPA Australia.
“Whether sales is your full-time job or just one of many hats you wear as an owner or manager, it is easy to get side-tracked, to develop bad habits and even bad attitudes. It’s not easy to maintain your enthusiasm and your commitment to growing your business. I believe this course will restore your focus.
“The real challenge is learning how to sell the solutions that new technology has opened up. Dave is widely regarded as an innovator in print sales strategy and technique. If you want to grow your sales, then I suggest you take time out to attend this course.
“Dave is highly recognised in the industry and brings over 30 years of printing experience from his home in the United States, where he is also a regular presenter at SGIO and other events, and having him present this course cements our positioning as an association that upholds best practice in the industry.”
The program features two separate sessions
08.30am - 11.30am - Printing Sales Training seminar
11.45am - 1.00pm - Sales Management seminar
Morning tea and light lunch will be provided.
Tue., 17 March 2020
8:30 am – 1:00 pm AEDT
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South Sydney Graphic Arts Club
182 Coward Street
Mascot, NSW 2020
It is our hope that owners and managers will attend the sales seminar with their salespeople, and then stay on for the sales management session while the sales employees return to work. Both sessions are fast-paced and informative, presenting a maximum of content in a minimum time away from the field.
FESPA Australia members include digital printers, screen printers, signmakers and promotional products printers who manufacture a diverse range of products.